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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~person:"Campo, Katia"
~person:"Chen, Charlie C."
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"E-commerce"
~subject:"Internet marketing"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand attitude"
~subject:"brand personality"
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Customer satisfaction
E-commerce
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Online retailing
brand attitude
brand personality
Consumer behaviour
21
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21
Einzelhandel
8
Retail trade
8
Advertising effects
6
Brand management
6
Food retailing
6
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Markenführung
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Werbung
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Campo, Katia
Chen, Charlie C.
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
10
Kim, Kyung Hoon
5
Breugelmans, Els
4
Islam, Tahir
4
Blut, Markus
3
Chun, Eunha
3
Dens, Nathalie
3
Ghaffar, Abdul
3
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3
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3
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3
Malthouse, Edward C.
3
Melis, Kristina
3
Ratchford, Brian Thomas
3
Rudolph, Thomas
3
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Biswas, Abhijit
2
Bolton, Ruth N.
2
Calantone, Roger J.
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Chae, Heeju
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Evanschitzky, Heiner
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2
Neslin, Scott A.
2
Parrey, Shakir Hussain
2
Phillips, Barbara J.
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Rather, Raouf Ahmad
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International journal of advertising : the quarterly review of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of retailing and consumer services
11
Cogent business & management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
The service industries journal
2
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
Handbook of strategic e-business management
1
International journal of business information systems : IJBIS
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of wine business research : IJWBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
KUL Working Paper
1
MO
1
Marketing accountability for marketing and non-marketing outcomes
1
Research memorandum / METEOR, Universiteit Maastricht, Faculty of Economics and Business Administration
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
Saved in:
3
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
4
A bigger slice of the multichannel grocery pie : when does consumers' online channel use expand retailers' share of wallet?
Melis, Kristina
;
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 268-286
Persistent link: https://www.econbiz.de/10011566696
Saved in:
5
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
6
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
7
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
8
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
9
Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia
;
Koo, Dong-mo
;
Ribeiro, Lara
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
Saved in:
10
Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
;
Melis, Kristina
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
Saved in:
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