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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Chen, Charlie C."
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Smit, Edith G."
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
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Customer satisfaction
Markenartikel
Mode
Online retailing
brand personality
Consumer behaviour
13
Konsumentenverhalten
13
Advertising effects
8
Brand management
8
Markenführung
8
Werbewirkung
8
Brand
6
Brand image
6
Markenimage
6
Advertising
5
Werbung
5
brand attitude
4
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3
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3
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2
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2
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2
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brand placement
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emotions
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need for cognition
2
shopping intention
2
Apple Computer Inc.
1
Atmospherics
1
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1
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Chen, Charlie C.
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Smit, Edith G.
Verhoef, Peter C.
Ko, Eunju
11
Kim, Kyung Hoon
5
Aiello, Gaetano
3
Bernritter, Stefan F.
3
Chun, Eunha
3
Ghaffar, Abdul
3
Islam, Tahir
3
Vescovi, Tiziano
3
Chae, Heeju
2
Checchinato, Francesca
2
Dens, Nathalie
2
Disegna, Marta
2
Kim, Sang Jin
2
Kincl, Tomas
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Mattila, Pekka
2
Sheikh, Altaf Ahmed
2
Song, Sangah
2
Alikhani, Ali
1
Alén, Elisa
1
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1
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1
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1
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1
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1
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1
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1
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1
Bidmon, Sonja
1
Bolton, Ruth N.
1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
11
Cogent business & management
6
Journal of promotion management : innovations in planning and applied research
5
Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing
3
ERIM report series research in management
2
International journal of hospitality management
2
Journal of electronic commerce research : JECR
2
Journal of promotion management : JPM
2
The service industries journal
2
Cutting edge international research
1
Die Betriebswirtschaft, DBW-Depot
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of strategic e-business management
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
7
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1
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7
of
7
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date (newest first)
date (oldest first)
1
It's no longer mine : the role of
brand
ownership and advertising in cross-border
brand
acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
"We" are more likely to endorse than "I" : the effects of self-construal and
brand
symbolism on consumers' online
brand
endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
5
Introducing COBRAs : exploring motivations for
brand
-related social media use
Muntinga, Danie͏̈l G.
;
Moorman, Marjolein
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 13-46
Persistent link: https://www.econbiz.de/10008936334
Saved in:
6
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
7
Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia
;
Koo, Dong-mo
;
Ribeiro, Lara
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
Saved in:
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