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Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512

Persistent link: https://www.econbiz.de/10014369363

Saini, Aarti; Kashif, Muhammad; Platania, Silvia Maria - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 513-535

Persistent link: https://www.econbiz.de/10014369365

Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189

Persistent link: https://www.econbiz.de/10011687910

Peshkova, Anna; Urkmez, Taylan; Wagner, Ralf - In: Journal of global scholars of marketing science : … 26 (2016) 2, pp. 152-173

Persistent link: https://www.econbiz.de/10011572123

Barry, Ben; Phillips, Barbara J. - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 438-464

Persistent link: https://www.econbiz.de/10011567065

Kin, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 350-364

Persistent link: https://www.econbiz.de/10010408194

Wu, D. Gloria; Chalip, Laurence Hilmond - In: Journal of global scholars of marketing science : … 24 (2014) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10010408237

Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466

Persistent link: https://www.econbiz.de/10012549102

Jeong, Dayun; Ko, Eunju - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 511-525

Persistent link: https://www.econbiz.de/10012622603

Son, Heejung; Lee, Jihyun - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 580-597

Persistent link: https://www.econbiz.de/10012622609