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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019"
~type_genre:"Conference paper"
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International journal of advertising : the quarterly review of marketing communications
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
Journal of business research : JBR
21
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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The international review of retail, distribution and consumer research
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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International journal of economics and financial issues : IJEFI
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Marketing letters : a journal of research in marketing
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Reinventing management strategies : the design for future ; issues in marketing and finance
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
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Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
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First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
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Sustainability in Business Management
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The usage, costs and benefits of cash - revisited : International Cash Conference 2014
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International journal of quality and service sciences
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The journal of brand management : an international journal
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
3
Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
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ECONIS (ZBW)
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1
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
"We" are more likely to endorse than "I" : the effects of self-construal and
brand
symbolism on consumers' online
brand
endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
4
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
5
Transferring game attitudes to the
brand
: persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
6
Leadership type in
youth
organizations (case study of the Islamic Association of University Students [HMI])
Kurniana
;
Munandar, A. I.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 126-130)
.
2020
Persistent link: https://www.econbiz.de/10012259392
Saved in:
7
The role of
youth
in managing village-owned enterprises (BUMDES) through digital marketing
Albab, B.
;
Munandar, A. I.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 279-282)
.
2020
Persistent link: https://www.econbiz.de/10012259460
Saved in:
8
The role of customization,
brand
trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
9
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
10
Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
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