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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Comparison"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Comparison
USA
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United States
53
Advertising
23
Werbung
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Advertising effects
19
Werbewirkung
19
Vergleich
14
Consumer behaviour
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Advertising planning
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Psychology of advertising
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Article in journal
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Mueller, Barbara
2
Andras, Trina Larsen
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Broyles, Sheri J.
1
Bu, Kyunghee
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Chang, Chingching
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Choi, Sejung Marina
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Chu, Shu-Chuan
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Gistri, Giacomo
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Laroche, Michel
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Lee, Seung-yon
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Li, Hairong
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Nepomuceno, Marcelo Vinhal
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Okazaki, Shintaro
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Pillai, Deepa
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Reid, Leonard N.
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Richard, Marie-Odile
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Roca, David
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International journal of advertising : the quarterly review of marketing communications
Journal of business ethics : JOBE
38
The American economic review
32
Journal of international consumer marketing
23
Ifo-Schnelldienst
16
International productivity monitor
16
Vierteljahrshefte zur Wirtschaftsforschung
16
Canadian public policy : a journal for the discussion of social and economic policy in Canada
15
Journal of labor economics
15
International business and economics research journal
13
Journal of accounting and public policy
13
Monthly labor review : MLR
12
The journal of economic perspectives : EP ; a journal of the American Economic Association
12
Applied economics
11
Economic policy : a European forum
11
Health affairs : at the intersection of health, health care, and policy
11
Journal of global information management : an official publication of the Information Resources Management Association
10
Journal of retailing and consumer services
10
The review of financial studies
10
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
American economic journal : a journal of the American Economic Association
9
Applied economics letters
9
Canadian journal of agricultural economics : CJAE
9
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
9
Economie et statistique
9
Industrial relations : a journal of economy & society
9
International journal of selection and assessment
9
Journal of advertising research
9
Journal of human resources : JHR
9
Journal of public economics
9
Revue de l'OFCE
9
The economic journal : the journal of the Royal Economic Society
9
The international journal of human resource management
9
The review of economics and statistics
9
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
9
Cross cultural management : an international journal
8
Intereconomics : review of European economic policy
8
Journal of business research : JBR
8
Labour economics : official journal of the European Association of Labour Economists
8
Monatsbericht / Europäische Zentralbank
8
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ECONIS (ZBW)
14
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1
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
2
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
3
The influence of self-construal and materialism on social media intensity : a study of China and the United States
Chu, Shu-Chuan
;
Windels, Kasey
;
Kamal, Sara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 569-588
Persistent link: https://www.econbiz.de/10011567086
Saved in:
4
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
5
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Saved in:
6
Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching
;
Li, Hairong
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
Saved in:
7
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
8
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
9
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
10
Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
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