//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Vergleich"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An assessment of telephone sur...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Vergleich
USA
53
United States
53
Advertising
23
Werbung
23
Advertising effects
19
Werbewirkung
19
Consumer behaviour
15
Konsumentenverhalten
15
Comparison
14
Advertising planning
9
Werbeplanung
9
Product Placement
6
Product placement
6
Brand
4
International marketing
4
Internationales Marketing
4
Internet marketing
4
Markenartikel
4
Online-Marketing
4
Print advertising
4
Printwerbung
4
South Korea
4
Südkorea
4
Advertising industry
3
Arzneimittel
3
Bewertung
3
Bibliometrics
3
Bibliometrie
3
Brand management
3
Cultural identity
3
Deutschland
3
Evaluation
3
Fernsehwerbung
3
Germany
3
Japan
3
Kulturelle Identität
3
Markenführung
3
Pharmaceuticals
3
Psychology of advertising
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Bibliografie enthalten
Working Paper
Article in journal
14
Language
All
English
14
Author
All
Mueller, Barbara
2
Andras, Trina Larsen
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Broyles, Sheri J.
1
Bu, Kyunghee
1
Chang, Chingching
1
Choi, Sejung Marina
1
Chu, Shu-Chuan
1
Costley, Carolyn
1
DeLorme, Denise E.
1
Diehl, Sandra
1
Gistri, Giacomo
1
Grow, Jean
1
Huh, Jisu
1
Kamal, Sara
1
Kim, Donghoon
1
Kim, Yeonshin
1
Koslow, Scott
1
Kwak, Hyokjin
1
Laroche, Michel
1
Lee, Seung-yon
1
Lee, Teajun David
1
Li, Hairong
1
Nepomuceno, Marcelo Vinhal
1
Okazaki, Shintaro
1
Pillai, Deepa
1
Reid, Leonard N.
1
Richard, Marie-Odile
1
Roca, David
1
Sabour, Nadia I.
1
Sung, Yongjun
1
Terlutter, Ralf
1
Till, Brian
1
Wilson, Rick T.
1
Windels, Kasey
1
Yoon, Sukki
1
Zinkhan, George M.
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Working paper / National Bureau of Economic Research, Inc.
309
Discussion paper series / IZA
102
Discussion paper / Centre for Economic Policy Research
92
NBER working paper series
41
Journal of business ethics : JOBE
38
The American economic review
32
Working paper
31
CESifo working papers
28
LIS working paper series
26
Journal of international consumer marketing
24
Discussion paper
21
Ifo-Schnelldienst
16
International productivity monitor
16
Vierteljahrshefte zur Wirtschaftsforschung
16
Canadian public policy : a journal for the discussion of social and economic policy in Canada
15
Journal of labor economics
15
ZEW discussion papers
15
Discussion papers / Deutsches Institut für Wirtschaftsforschung
14
International business and economics research journal
13
Journal of accounting and public policy
13
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
12
Discussion paper / Tinbergen Institute
12
Faculty & research / Insead : working paper series
12
IZA Discussion Papers
12
Monthly labor review : MLR
12
The journal of economic perspectives : EP ; a journal of the American Economic Association
12
Working paper / Centre for Business Research, University of Cambridge
12
Applied economics
11
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
11
Economic policy : a European forum
11
Health affairs : at the intersection of health, health care, and policy
11
International journal of selection and assessment
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
The international journal of human resource management
11
Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit
10
Economie et statistique
10
Journal of global information management : an official publication of the Information Resources Management Association
10
Journal of retailing and consumer services
10
RIETI discussion paper
10
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
2
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
3
The influence of self-construal and materialism on social media intensity : a study of China and the United States
Chu, Shu-Chuan
;
Windels, Kasey
;
Kamal, Sara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 569-588
Persistent link: https://www.econbiz.de/10011567086
Saved in:
4
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
5
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Saved in:
6
Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching
;
Li, Hairong
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
Saved in:
7
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
8
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
9
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
10
Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->