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Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa; Malthouse, Edward C.; Bernritter, Stefan F. - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
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The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de; Dens, Nathalie; Kolomiiets, Alona - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
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When comparative valence frame affects brand extension evaluations : the moderating role of parent-extension fit
Baek, Tae Hyun; King, Karen Whitehill - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 382-401
Persistent link: https://www.econbiz.de/10011342914
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A call for more research on "green" or environmental advertising : editorial
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 573-575
Persistent link: https://www.econbiz.de/10011547644
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Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco; Porcu, Lucia; Barrio-García, … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
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Incivility in political advertisements : a look at the 2012 US presidential election
Hill, Ronald Paul; Capella, Michael; Cho, Yoon-Na - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 812-829
Persistent link: https://www.econbiz.de/10011547833
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Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita; McKay-Nesbitt, Jane - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
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Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki; Kim, Yeonshin; Baek, Tae Hyun - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
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Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.; Pillai, Deepa; Gistri, Giacomo; … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 362-387
Persistent link: https://www.econbiz.de/10011581255