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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Advertising
182
Werbung
182
Advertising effects
123
Werbewirkung
123
Consumer behaviour
70
Konsumentenverhalten
70
Internet marketing
30
Online-Marketing
30
advertising
24
USA
23
United States
23
Gender
21
Geschlecht
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Brand management
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Markenführung
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Brand image
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Markenimage
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Children
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Kinder
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Psychology of advertising
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Werbepsychologie
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Target group
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Zielgruppe
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Advertising planning
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Brand
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Markenartikel
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Werbeplanung
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Creativity
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Emotion
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Humor
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Kreativität
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Video game
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Comparison
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Cultural identity
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Fernsehwerbung
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International marketing
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Internationales Marketing
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English
182
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Eisend, Martin
8
Taylor, Charles Raymond
8
Armstrong, Jon Scott
5
Mueller, Barbara
5
Dens, Nathalie
4
Diehl, Sandra
4
Pelsmacker, Patrick de
4
Rozendaal, Esther
4
Smit, Edith G.
4
Wilcox, Gary B.
4
Buijzen, Moniek
3
Carlson, Les
3
Chang, Chun-tuan
3
Choi, Hojoon
3
Grau, Stacy Landreth
3
Kwak, Hyokjin
3
Puzakova, Marina
3
Reid, Leonard N.
3
Rossiter, John R.
3
Terlutter, Ralf
3
Yoon, Hye Jin
3
An, Soontae
2
Andras, Trina Larsen
2
Baek, Tae Hyun
2
Bernritter, Stefan F.
2
Bui, M̃y
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Chang, Chingching
2
Chang, Chun-Tuan
2
Chang, Hua
2
Cheong, Yunjae
2
Choi, Sejung Marina
2
Dahlén, Micael
2
De Gregorio, Federico
2
DeLorme, Denise E.
2
Fransen, Marieke L.
2
Gentry, James W.
2
Gulas, Charles S.
2
Ham, Chang-Dae
2
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
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International journal of advertising : the quarterly review of marketing communications
SpringerLink / Bücher
970
Europäische Hochschulschriften / 5
380
Journal of advertising research
295
Working paper / National Bureau of Economic Research, Inc.
253
NBER working paper series
239
Springer eBook Collection
224
International journal of advertising : the review of marketing communications
208
Journal of business research : JBR
203
Gabler Edition Wissenschaft
193
NBER Working Paper
178
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Springer eBook Collection / Business and Economics
165
Discussion paper / Centre for Economic Policy Research
155
Journal of marketing communications
144
Research
133
Lehrbuch
124
Management science : journal of the Institute for Operations Research and the Management Sciences
122
Journal of marketing
108
Journal of marketing research : JMR
95
CESifo working papers
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : JPM
82
European journal of operational research : EJOR
78
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
74
European journal of marketing : EJM
70
Journal of historical research in marketing
70
Journal of business ethics : JOBE
64
Journal of promotion management : innovations in planning and applied research
64
Gabler Research
63
Edward Elgar E-Book Archive
62
International journal of industrial organization
62
Discussion paper series / IZA
61
DUV / Wirtschaftswissenschaft
60
Neue betriebswirtschaftliche Forschung : Nbf
59
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
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ECONIS (ZBW)
182
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1
Does Advertising grow markets? : more evidence from the United Kingdom
Broadbent, Tim
- In:
International journal of advertising : the quarterly …
27
(
2008
)
5
,
pp. 745-770
Persistent link: https://www.econbiz.de/10003792508
Saved in:
2
The effects of a consistent ad series on consumer evaluations : a test of the repetition-variation hypothesis in a South Korean context
Yoo, Changjo
;
Bang, Hae-kyong
;
Kim, Youngchan
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10003819157
Saved in:
3
Viewer as media decision-maker : digital video recorders and household media consumption
Smith, Sarah M.
;
Krugman, Dean M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003853185
Saved in:
4
Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun
;
De Gregorio, Federico
;
Jung, Jong-hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
Saved in:
5
A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.
;
Mick, David Glen
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
Saved in:
6
Soft drink advertising and consumption in the United States 1984-2007
Wilcox, Gary B.
;
Kamal, Sara
;
Gangadharbatla, Harsha
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003853227
Saved in:
7
Exploring cosmetics advertising in southern China : an investigation of Hong Kong and Shenzhen
Barnes, Bradley R.
;
Siu, Noel Y. M.
;
Yu, Qionglei
; …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 369-393
Persistent link: https://www.econbiz.de/10003853233
Saved in:
8
Agency practitioners' meta-theories of advertising
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 639-668
Persistent link: https://www.econbiz.de/10003887892
Saved in:
9
What matters most in advertising campaigns? : the relative effect of media expenditure and message content strategy
Putte, Bas van den
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 669-690
Persistent link: https://www.econbiz.de/10003887899
Saved in:
10
Green advertising revisited : conditioning virtual nature experiences
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 715-739
Persistent link: https://www.econbiz.de/10003887905
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