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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Advertising
182
Werbung
182
Advertising effects
123
Werbewirkung
123
Consumer behaviour
70
Konsumentenverhalten
70
Internet marketing
30
Online-Marketing
30
advertising
24
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23
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23
Gender
21
Geschlecht
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18
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Markenimage
16
Children
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Kinder
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Psychology of advertising
13
Werbepsychologie
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9
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International marketing
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English
182
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Eisend, Martin
8
Taylor, Charles Raymond
8
Armstrong, Jon Scott
5
Mueller, Barbara
5
Dens, Nathalie
4
Diehl, Sandra
4
Pelsmacker, Patrick de
4
Rozendaal, Esther
4
Smit, Edith G.
4
Wilcox, Gary B.
4
Buijzen, Moniek
3
Carlson, Les
3
Chang, Chun-tuan
3
Choi, Hojoon
3
Grau, Stacy Landreth
3
Kwak, Hyokjin
3
Puzakova, Marina
3
Reid, Leonard N.
3
Rossiter, John R.
3
Terlutter, Ralf
3
Yoon, Hye Jin
3
An, Soontae
2
Andras, Trina Larsen
2
Baek, Tae Hyun
2
Bernritter, Stefan F.
2
Bui, M̃y
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Chang, Chingching
2
Chang, Chun-Tuan
2
Chang, Hua
2
Cheong, Yunjae
2
Choi, Sejung Marina
2
Dahlén, Micael
2
De Gregorio, Federico
2
DeLorme, Denise E.
2
Fransen, Marieke L.
2
Gentry, James W.
2
Gulas, Charles S.
2
Ham, Chang-Dae
2
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
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International journal of advertising : the quarterly review of marketing communications
The Canadian journal of economics
897
Canadian public policy : a journal for the discussion of social and economic policy in Canada
664
Canadian journal of agricultural economics : CJAE
661
The Canadian journal of economics and political science : the journal of the Canadian Political Science Association
487
L' Actualité économique : revue trimest.
418
NBER working paper series
394
Canadian tax journal
390
Working paper / National Bureau of Economic Research, Inc.
367
Cat.
354
NBER Working Paper
341
Canadian public administration : analyzing national, provincial, territorial, municipal, aboriginal and international governance practice in a changing world
307
Research paper series / Analytical Studies, Statistics Canada
274
Applied economics
246
Journal of advertising research
237
Discussion paper series / IZA
211
Discussion paper
210
International journal of advertising : the review of marketing communications
208
Journal of business research : JBR
194
Staff working paper / Bank of Canada
192
Canadian farm economics
175
Working paper / Bank of Canada
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Research paper / Statistics Canada
162
American journal of agricultural economics
158
Journal of marketing communications
147
IZA Discussion Paper
146
The Canadian banker : journal of the Canadian Bankers' Association
138
The review of economics and statistics
137
Discussion paper / University of British Columbia, Department of Economics
130
Bank of Canada review
125
Business quarterly
125
Analytical Studies Branch research paper series / Statistics Canada : research paper
124
Working paper series
121
Current issue review / Library of Parliament, Research Branch
113
Fraser research bulletin
111
Canadian journal of political science : CJPS
110
Staff discussion paper
110
Canadian review of sociology and anthropology : CRSA
109
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ECONIS (ZBW)
182
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1
Comparing advertising effectiveness in South-American and North-American contexts : testing Hofstede's and Inglehart's cultural dimensions in the higher education sector
Pergelova, Albena
;
Angulo-Ruiz, Fernando
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 870-892
Persistent link: https://www.econbiz.de/10011859135
Saved in:
2
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
3
Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements : a global versus local processing explanation
Sar, Sela
;
Anghelcev, George
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 421-446
Persistent link: https://www.econbiz.de/10011546518
Saved in:
4
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
5
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
6
Effects of underdog (vs. top dog) positioning advertising
Jun, Sunkyu
;
Sung, Jungyeon
;
Gentry, James W.
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 495-514
Persistent link: https://www.econbiz.de/10011546559
Saved in:
7
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
Saved in:
8
Fear advertisements : influencing consumers to make better health decisions
Krishen, Anjala Selena
;
Bui, M̃y
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10011546645
Saved in:
9
Trends in the use of statistics in major advertising journals over four decades
Yoo, Kyunga
;
Joo, Eunsin
;
Choi, Hojoon
;
Reid, Leonard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 549-572
Persistent link: https://www.econbiz.de/10011546665
Saved in:
10
A call for more research on "green" or environmental advertising : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 573-575
Persistent link: https://www.econbiz.de/10011547644
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