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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Advertising
182
Werbung
182
Advertising effects
123
Werbewirkung
123
Consumer behaviour
71
Konsumentenverhalten
71
Internet marketing
31
Online-Marketing
31
advertising
24
USA
23
United States
23
Gender
22
Geschlecht
22
Brand management
18
Markenführung
18
Brand image
16
Markenimage
16
Children
14
Kinder
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Psychology of advertising
13
Werbepsychologie
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Target group
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Markenartikel
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Werbeplanung
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Humor
9
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International marketing
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English
184
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Eisend, Martin
8
Taylor, Charles Raymond
8
Armstrong, Jon Scott
5
Mueller, Barbara
5
Dens, Nathalie
4
Diehl, Sandra
4
Pelsmacker, Patrick de
4
Rozendaal, Esther
4
Smit, Edith G.
4
Wilcox, Gary B.
4
Buijzen, Moniek
3
Carlson, Les
3
Chang, Chun-tuan
3
Choi, Hojoon
3
Grau, Stacy Landreth
3
Kwak, Hyokjin
3
Puzakova, Marina
3
Reid, Leonard N.
3
Rossiter, John R.
3
Terlutter, Ralf
3
Yoon, Hye Jin
3
An, Soontae
2
Andras, Trina Larsen
2
Baek, Tae Hyun
2
Bernritter, Stefan F.
2
Bui, M̃y
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Chang, Chingching
2
Chang, Chun-Tuan
2
Chang, Hua
2
Cheong, Yunjae
2
Choi, Sejung Marina
2
Dahlén, Micael
2
De Gregorio, Federico
2
DeLorme, Denise E.
2
Fransen, Marieke L.
2
Gentry, James W.
2
Gulas, Charles S.
2
Ham, Chang-Dae
2
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
NBER working paper series
323
Working paper / National Bureau of Economic Research, Inc.
323
NBER Working Paper
278
Journal of advertising research
237
International journal of advertising : the review of marketing communications
208
Journal of business research : JBR
199
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
173
Journal of marketing communications
147
Applied economics
109
Journal of health economics
107
Discussion paper / Centre for Economic Policy Research
101
Discussion paper series / IZA
93
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Management science : journal of the Institute for Operations Research and the Management Sciences
85
The American economic review
84
European journal of marketing : EJM
83
Journal of promotion management : JPM
83
Journal of marketing
82
SpringerLink / Bücher
77
European journal of operational research : EJOR
74
Economics letters
72
Journal of historical research in marketing
71
Journal of marketing research : JMR
68
Journal of retailing and consumer services
68
Journal of promotion management : innovations in planning and applied research
65
IZA Discussion Paper
64
Jahrbuch der Absatz- und Verbrauchsforschung
63
The review of economics and statistics
62
Health economics
61
Psychology & marketing
61
CESifo working papers
60
World Bank E-Library Archive
59
International journal of internet marketing and advertising : IJIMA
58
Health marketing quarterly
56
International journal of industrial organization
56
American journal of agricultural economics
54
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
54
Journal of political economy
53
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ECONIS (ZBW)
184
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1
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1
Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.
;
Panigyrakis, George G.
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
Saved in:
2
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
3
Soft drink advertising and consumption in the United States 1984-2007
Wilcox, Gary B.
;
Kamal, Sara
;
Gangadharbatla, Harsha
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003853227
Saved in:
4
The effect of health, cosmetic and social antismoking information themes on adolescents' beliefs about smoking
Michaelidou, Nina
;
Dibb, Sally
;
Ali, Haider
- In:
International journal of advertising : the quarterly …
27
(
2008
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10003792453
Saved in:
5
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
Saved in:
6
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
7
Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements : a global versus local processing explanation
Sar, Sela
;
Anghelcev, George
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 421-446
Persistent link: https://www.econbiz.de/10011546518
Saved in:
8
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
9
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
10
Effects of underdog (vs. top dog) positioning advertising
Jun, Sunkyu
;
Sung, Jungyeon
;
Gentry, James W.
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 495-514
Persistent link: https://www.econbiz.de/10011546559
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