//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A meta-analysis of humor in ad...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
8
Werbung
8
Advertising effects
6
Werbewirkung
6
Consumer behaviour
3
Konsumentenverhalten
3
Gender
2
Geschlecht
2
Humor
2
Social role
2
Soziale Rolle
2
Welt
2
World
2
Bibliometrics
1
Bibliometrie
1
Celebrity endorsement
1
Celebrity-Werbung
1
Communication
1
Cultural identity
1
Deutschland
1
Diversity Management
1
Diversity management
1
Ethnic discrimination
1
Ethnic group
1
Ethnische Diskriminierung
1
Ethnische Gruppe
1
Evolutionary economics
1
Evolutionsökonomik
1
Female and male gender role stereotyping
1
Fernsehwerbung
1
Gender studies
1
Germany
1
Geschlechterforschung
1
Großbritannien
1
Humour
1
Kommunikation
1
Kulturelle Identität
1
Minderheit
1
Minority
1
Multinationales Unternehmen
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
13
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Conference paper
3
Konferenzbeitrag
3
Collection of articles of several authors
2
Konferenzschrift
2
Sammelwerk
2
Conference proceedings
1
more ...
less ...
Language
All
English
12
Undetermined
3
Author
All
Eisend, Martin
14
Knoll, Silke
2
Langner, Tobias
2
Steinhagen, Josefine
2
De Meulenaer, Sarah
1
Dens, Nathalie
1
Esend, Martin
1
Kämmerer, Maren
1
Küster-Rohde, Franziska
1
Pelsmacker, Patrick de
1
Rößner, Anna
1
more ...
less ...
Institution
All
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of advertising
11
International journal of advertising : the review of marketing communications
9
European Advertising Academy
8
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
7
Journal of the Academy of Marketing Science
7
SpringerLink / Bücher
7
Psychology & marketing
6
Advances in advertising research
5
BuR - Business Research
5
Journal of current issues and research in advertising : JCIRA
5
Journal of international marketing
5
Marketing letters : a journal of research in marketing
5
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Business research
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
Diskussionsbeiträge
3
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
3
Journal of business economics : JBE
3
Journal of business research : JBR
3
Journal of marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing Letters
3
Research
3
Breaking new ground in theory and practice
2
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of Consumer Psychology
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Lehrbuch
2
Marketing : journal of research and management
2
Springer eBook Collection
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Berliner Reihe zum Marketing - Arbeitspapier ; Nr. 1 (2006)
1
BuR ; Volume 2, Issue 1, May 2009, 67-84
1
Business Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
OLC EcoSci
3
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
2
International diversity of authorship in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011687836
Saved in:
3
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
4
Editorial: international and methodological diversity in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 659-662
Persistent link: https://www.econbiz.de/10011799652
Saved in:
5
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
Eisend, Martin
;
Langner, Tobias
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 527-546
Persistent link: https://www.econbiz.de/10008668127
Saved in:
6
Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
Saved in:
7
Time heals many wounds : explaining the immediate and delayed effects of message sidedness
Küster-Rohde, Franziska
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 664-681
Persistent link: https://www.econbiz.de/10011585284
Saved in:
8
Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011687806
Saved in:
9
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
10
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->