//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A backward glance of who and w...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Werbewirkung
2
Werbung
2
Cultural heritage
1
Cultural identity
1
Culture
1
Emotion
1
France
1
Frankreich
1
Frauen
1
Frauenbewegung
1
Gender
1
Gender Economics
1
Gender economics
1
Geschlecht
1
Kultur
1
Kulturelle Identität
1
Kulturgüter
1
Measurement
1
Messung
1
Sexuality
1
Sexualität
1
Weibliche Arbeitskräfte
1
Women
1
Women workers
1
Women's movement
1
advertising
1
advertising psychology
1
culture
1
emic
1
emotions
1
etic
1
feminism
1
feminist attitude
1
heritage
1
memories
1
nostalgia
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
Undetermined
7
English
3
Author
All
Carlson, Les
2
Ford, John B.
2
LaTour, Michael S.
2
Merchant, Altaf
2
West, Douglas
2
Caruana, Albert
1
Choi, Hojoon
1
Dianoux, Christian
1
Ford, John
1
Herrmann, Jean-Luc
1
Kover, Arthur
1
Polonsky, Michael
1
Polonsky, Michael J.
1
Prendergast, Gerard
1
Reichert, Tom
1
Tanner, Jeff
1
West, Douglas C.
1
Yan, Leung Kwok
1
Yoo, Kyunga
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
50
Journal of business research : JBR
26
International marketing review
20
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of hospitality management
18
Journal of Business Research
13
Journal of marketing management : MM
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of current issues and research in advertising : JCIRA
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of strategic marketing
9
Asia Pacific journal of marketing and logistics
7
Australasian marketing journal
7
International journal of nonprofit and voluntary sector marketing
6
Journal of business ethics : JOBE
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing intelligence & planning
6
The journal of services marketing
6
European journal of marketing : EJM
5
Journal of nonprofit & public sector marketing
5
Journal of retailing and consumer services
5
Review of industrial organization : RIO
5
European business review : EBR ; the official journal of the International Management Centres, Europe
4
International journal of the economics of business
4
Journal of marketing education : JME
4
Journal of marketing theory and practice
4
Journal of the Academy of Marketing Science
4
Journal of vacation marketing : an international journal
4
Psychology & marketing
4
Review of Industrial Organization
4
Services marketing quarterly
4
Tourism management : research, policies, practice
4
Business horizons
3
European Journal of Marketing
3
Journal of regional science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of business & industrial marketing
3
American business review
2
more ...
less ...
Source
All
OLC EcoSci
7
ECONIS (ZBW)
3
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is there global inclusion of authors in the five leading advertising journals? : a regional comparison 1998 - 2007
Polonsky, Michael J.
;
Carlson, Les
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 691-714
Persistent link: https://www.econbiz.de/10003887902
Saved in:
2
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
3
Role portrayal in advertising and editorial content, and eating disorders: An Asian perspective
Prendergast, Gerard
;
Yan, Leung Kwok
;
West, Douglas C.
- In:
International journal of advertising : the quarterly …
21
(
2002
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10008119040
Saved in:
4
Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
LaTour, Michael S.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
Saved in:
5
Comments -- Fear arousal in advertising
LaTour, Michael S.
;
Tanner, Jeff
- In:
International journal of advertising : the quarterly …
25
(
2006
)
3
,
pp. 409-416
Persistent link: https://www.econbiz.de/10008126628
Saved in:
6
Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007
Polonsky, Michael
;
Carlson, Les
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 691-714
Persistent link: https://www.econbiz.de/10008318517
Saved in:
7
A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006
Ford, John
;
Merchant, Altaf
- In:
International journal of advertising : the quarterly …
37
(
2008
)
3
,
pp. 69-95
Persistent link: https://www.econbiz.de/10009976366
Saved in:
8
Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning?
West, Douglas
;
Kover, Arthur
;
Caruana, Albert
- In:
International journal of advertising : the quarterly …
37
(
2008
)
4
,
pp. 35-47
Persistent link: https://www.econbiz.de/10009976372
Saved in:
9
Directions in marketing communications research: An analysis of the International Journal of Advertising
West, Douglas
- In:
International journal of advertising : the quarterly …
26
(
2007
)
4
,
pp. 543-556
Persistent link: https://www.econbiz.de/10008125011
Saved in:
10
Comments - A four-year retrospective
Ford, John B.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 740-741
Persistent link: https://www.econbiz.de/10008318515
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->