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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Matthes, Jörg
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising
3
Corporate Communications: An International Journal
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising : JCIRA
2
Psychology & marketing
2
Beiträge zur Hochschulpolitik
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Corporate communications : an international journal
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Die wirtschaftliche Seite des Bauens : Festschrift zum 60. Geburtstag von Rainer Wanninger
1
Euroheat & power : Kraft-Wärme-Kopplung, Nah-/Fernwärme, Contracting
1
Innovation der Persuasion : die Qualität der Werbe- und Markenkommunikation in neuen Medienwelten
1
Journal of business research : JBR
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Journal of nonprofit & public sector marketing
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Journal of service management
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Journal of the Academy of Marketing Science
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Methoden und Forschungslogik der Kommunikationswissenschaft
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Risk analysis
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Risk analysis : an international journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
2
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
3
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
4
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
5
I See What You Don't See
Matthes, Jörg
;
Wirth, Werner
;
Schemer, Christian
; …
- In:
International journal of advertising : the quarterly …
40
(
2011
)
4
,
pp. 85-101
Persistent link: https://www.econbiz.de/10009976487
Saved in:
6
More than meets the eye: Investigating the hidden impact of brand placements in television magazines
Matthes, Jörg
;
Schemer, Christian
;
Wirth, Werner
- In:
International journal of advertising : the quarterly …
26
(
2007
)
4
,
pp. 477-504
Persistent link: https://www.econbiz.de/10008125014
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