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Attitude accessibility, certainty and the attitude-behaviour relationship: An empirical study of ad repetition and competitive interference effects
Laroche, Michel; Cleveland, Mark; Maravelakis, Irene - In: International journal of advertising : the quarterly … 21 (2002) 2, pp. 149-174
Persistent link: https://www.econbiz.de/10008119044
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Competitive advertising interference and ad repetition effects: Comparing high-share and low-share brands
Laroche, Michel; Cleveland, Mark; Maravelakis, Irene - In: International journal of advertising : the quarterly … 25 (2006) 3, pp. 271-308
Persistent link: https://www.econbiz.de/10008126633
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Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
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Constitutive marketing : towards understanding brand community formation
Kilambi, Ana; Laroche, Michel; Richard, Marie-Odile - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
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Constitutive marketing: Towards understanding brand community formation
Kilambi, Ana; Laroche, Michel; Richard, Marie-Odile - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10010085855
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Cultural and language effects on Chinese bilinguals' and Canadians' responses to advertising
Toffoli, Roy; Laroche, Michel - In: International journal of advertising : the quarterly … 21 (2002) 4, pp. 505-524
Persistent link: https://www.econbiz.de/10008118578