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A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Fransen, Marieke L.; Verlegh, Peeter W. J.; Kirmani, Amna; … - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 6-16
Persistent link: https://www.econbiz.de/10011298749
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Deceptive advertising and abnormal stock returns : an event study analysis
Jeong, Jaeseok; Yoo, Chan Yun - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 509-535
Persistent link: https://www.econbiz.de/10009301326
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The image management function of sponsorship : a general theoretical framework
Kim, Kihan; Stout, Patricia A.; Cheong, Yunjae - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
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Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny; Galekh, Maryna; Vonkeman, Charlotte - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
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Gender stereotypes in advertising : a review of current research
Grau, Stacy Landreth; Zotos, Yorgos C. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 761-770
Persistent link: https://www.econbiz.de/10011618355
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Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.; Panigyrakis, George G.; … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
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A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars; Hjalmarson, Hanna; Mägi, Anne W. - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
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Causes and consequences of trust in direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard; Manika, Danae; Stout, Patricia - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 216-247
Persistent link: https://www.econbiz.de/10011581139
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Advertising in social media : a review of empirical evidence
Knoll, Johannes - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
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Social context and advertising effectiveness : a dynamic study
Mora, José-Domingo - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 325-344
Persistent link: https://www.econbiz.de/10011581221