Social context and advertising effectiveness : a dynamic study
José-Domingo Mora
| Year of publication: |
2016
|
|---|---|
| Authors: | Mora, José-Domingo |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 2, p. 325-344
|
| Subject: | advertising | co-exposure | co-viewing | television | Werbung | Advertising | Werbewirkung | Advertising effects | Fernsehwerbung | Television advertising | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1022975 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011581221