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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
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The journal of services marketing
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Journal of Services Marketing
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The journal of brand management : an international journal
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Journal of marketing management : MM
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Managing service quality : MSQ ; an international journal
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Finance India : the quarterly journal of Indian Institute of Finance
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Industrial marketing management : the international journal for industrial and high-tech firms
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Corporate Communications: An International Journal
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Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
2
Understanding creative service: A qualitative study of the advertising problem delineation, communication and response (APDCR) process
Hill, Railton
;
Johnson, Lester W.
- In:
International journal of advertising : the quarterly …
23
(
2004
)
3
,
pp. 285-308
Persistent link: https://www.econbiz.de/10008128454
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