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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
2,903
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2,903
Brand management
543
Markenführung
543
Beziehungsmarketing
536
Relationship marketing
536
Brand image
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Markenimage
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Customer satisfaction
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Kundenzufriedenheit
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Internet marketing
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Online-Marketing
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Personality psychology
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USA
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Filieri, Raffaele
5
Zhang, Zili
5
Balaji, M. S.
4
Li, Hengyun
4
Zhang, Lu
4
Jayawardhena, Chanaka
3
Law, Chun Hung Roberts
3
Line, Nathaniel D.
3
Ranaweera, Chatura
3
Ruiz Mafe, Carla
3
Wang, Fang
3
Wei, Wei
3
Zhang, Ziqiong
3
Ahmad, Wasim
2
Armas-Cruz, Yaiza
2
Azer, Jaylan
2
Benkenstein, Martin
2
Bigné Alcañiz, J. Enrique
2
Casaló, Luis V.
2
Chatzipanagiotou, Kalliopi
2
Chu, Shu-Chuan
2
Dhir, Amandeep
2
Ekinci, Yuksel
2
Flavián Blanco, Carlos
2
Gauri, Dinesh Kumar
2
Gil-Soto, Esperanza
2
Guinalíu, Miguel
2
Gupta, Pranjal
2
Gupta, Shivam
2
Gursoy, Dogan
2
Gvili, Yaniv
2
Han, Heesup
2
Hanks, Lydia
2
Harrison-Walker, L. Jean
2
Hultman, Magnus
2
Hutzinger, Clemens
2
Jha, Subhash
2
Kaur, Puneet
2
Levy, Shalom
2
Liang, Sai
2
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International journal of advertising : the review of marketing communications
International journal of hospitality management
Journal of business research : JBR
Journal of retailing and consumer services
102
International journal of internet marketing and advertising : IJIMA
42
Tourism management : research, policies, practice
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of marketing communications
34
Journal of travel and tourism marketing
34
Psychology & marketing
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
International journal of contemporary hospitality management
31
Journal of hospitality marketing & management
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Cogent business & management
27
Electronic commerce research
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of product & brand management
25
Information systems research : ISR
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of internet commerce
23
Journal of marketing
22
European journal of marketing : EJM
21
Journal of management information systems : JMIS
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
International journal of consumer studies
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Marketing letters : a journal of research in marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
Journal of strategic marketing
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic commerce : IJEC
14
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ECONIS (ZBW)
214
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1
WOM antecedents in backpacker travelers
Alves, Sandra
;
Abrantes, José Luís
;
Antunes, Maria José
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1851-1856
Persistent link: https://www.econbiz.de/10011451037
Saved in:
2
Experience management as an innovative approach in emerging Mediterranean destinations
Cervera-Taulet, Amparo
;
Pérez-Cabañero, Carmen
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 536-547
Persistent link: https://www.econbiz.de/10012103470
Saved in:
3
Achieving tourist loyalty through destination personality, satisfaction, and identification
Hultman, Magnus
;
Skarmeas, Dionysis
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2227-2231
Persistent link: https://www.econbiz.de/10011388292
Saved in:
4
Uncovering unconscious memories and myths for understanding international tourism behavior
Martin, Drew
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 372-383
Persistent link: https://www.econbiz.de/10003962274
Saved in:
5
Market segmentation and travel choice prediction in spa hotels through TripAdvisor's online reviews
Ali Ahani
;
Nilashi, Mehrbakhsh
;
Bin Ibrahim, Othman
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 52-77
Persistent link: https://www.econbiz.de/10012058610
Saved in:
6
The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie
;
Teng, Lefa
;
Yu, Ying
;
Yu, Xueer
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
Saved in:
7
The impact of online reviews on attitude changes : the differential effects of review attributes and consumer knowledge
Lee, Seung Hyun
;
Ro, Heejung
- In:
International journal of hospitality management
56
(
2016
),
pp. 1-9
Persistent link: https://www.econbiz.de/10011520926
Saved in:
8
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
9
The critical role of customer forgiveness in successful service recovery
Harrison-Walker, L. Jean
- In:
Journal of business research : JBR
95
(
2019
),
pp. 376-391
Persistent link: https://www.econbiz.de/10011980198
Saved in:
10
The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors
Yen, Chih-Lun Alan
;
Tang, Chun-Hung
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 9-18
Persistent link: https://www.econbiz.de/10011981826
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