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Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori; Eguro, Yuka; Narisawa, Taichi; Nomura, Naoki - In: International journal of advertising : the review of … 39 (2020) 6, pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
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Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung; Lee, Sungkyu; Lee, Jong-Ho; Taylor, … - In: International journal of advertising : the review of … 39 (2020) 6, pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
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Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili; Ko, Eunju; Kim, Sang Jin - In: International journal of advertising : the review of … 39 (2020) 6, pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
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Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie; Choi, Sungchul; Song, Hayeon - In: International journal of advertising : the review of … 42 (2023) 2, pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
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Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb; Carter, Erin Percival; McGraw, A. Peter - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
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Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin; Cao, Yue; Lu, Bo; Yu, Yunzhijun; Liu, Honglei - In: International journal of advertising : the review of … 42 (2023) 7, pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
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Luxury brand advertising : editorial : theory and practice
Ko, Eunju - In: International journal of advertising : the review of … 39 (2020) 6, pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
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Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga; Kim, Hye-yŏng - In: International journal of advertising : the review of … 39 (2020) 6, pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
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Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung; Luk, Ka Yi; Xia, Binfang; Xu, Nan; Yin, Xinzhu - In: International journal of advertising : the review of … 39 (2020) 6, pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
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Warmth effect in advertising : the effect of male endorsers' warmth on brand attitude
Zhang, Hongxia; Zheng, Xiaoying; Zhang, Xuan - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1228-1251
Persistent link: https://www.econbiz.de/10012395653