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Muslim millennials' attitudes towards fashion advertising
Salam, Muhammad Talha; Muhamad, Nazlida; Leong, Vai Shiem - In: International journal of advertising : the review of … 38 (2019) 5, pp. 796-819
Persistent link: https://www.econbiz.de/10012200321
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Beyond gender stereotypes : the missing women in print advertising
Shinoda, Luciana Messias; Veludo-de-Oliveira, Tania Modesto - In: International journal of advertising : the review of … 40 (2021) 4, pp. 629-656
Persistent link: https://www.econbiz.de/10012586687
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Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie; Tanusondjaja, Arry; Corsi, Armando; … - In: International journal of advertising : the review of … 42 (2023) 3, pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
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Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond - In: International journal of advertising : the review of … 38 (2019) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O. - In: International journal of advertising : the review of … 38 (2019) 1, pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
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An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun; Cho, Chang-Hoan - In: International journal of advertising : the review of … 38 (2019) 1, pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
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Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
Lee, Yoon-Joo; Haley, Eric John - In: International journal of advertising : the review of … 38 (2019) 1, pp. 116-138
Persistent link: https://www.econbiz.de/10012200209
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Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 173-206
Persistent link: https://www.econbiz.de/10012200218