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Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
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Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes; Schouten, Alexander P.; Croes, Emmelyn A. J. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
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How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye; Choi, Yung Kyun; Lee, Sungmi - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
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The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya; Septianto, Felix - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
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Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin; Ryoo, Yuhosua; Yoon, Sukki; Kim, Kacy K. - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
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Multitasking and location-based advertising : effects of perceived intrusiveness, location proximity, and product durability on avoidance
Choi, Boreum; Choi, Uiju; Song, Ji Hee - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1385-1401
Persistent link: https://www.econbiz.de/10012802313
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Digital transformation and advertising
2021
Persistent link: https://www.econbiz.de/10012802314
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The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin; King, Karen Whitehill - In: International journal of advertising : the review of … 40 (2021) 7, pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
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The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila; Noel, Hayden - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
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Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622