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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising
208
Werbung
208
Advertising effects
157
Werbewirkung
157
Consumer behaviour
120
Konsumentenverhalten
120
Internet marketing
79
Online-Marketing
79
Social Web
42
Social web
42
Brand management
30
Markenführung
30
advertising
21
Brand image
17
Markenimage
17
Emotion
14
social media
13
Corporate Social Responsibility
12
Corporate social responsibility
12
Psychology of advertising
12
Werbepsychologie
12
Bibliometrics
11
Bibliometrie
11
Gender
11
Geschlecht
11
Personality psychology
11
Persönlichkeitspsychologie
11
persuasion knowledge
11
Humor
9
Luxury goods
9
Luxusgüter
9
Cognition
8
Kognition
8
Public relations
8
Target group
8
Viral marketing
8
Virales Marketing
8
Zielgruppe
8
Öffentlichkeitsarbeit
8
Brand
7
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Article in journal
206
Aufsatz in Zeitschrift
206
Aufsatzsammlung
9
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English
208
Author
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Taylor, Charles Raymond
9
Yoon, Sukki
6
Cho, Chang-Hoan
5
Choi, Yung Kyun
5
Eisend, Martin
5
Hayes, Jameson L.
4
Kim, Kacy K.
4
Song, Ji Hee
4
Yoon, Hye Jin
4
Bang, Hye Jin
3
Bergkvist, Lars
3
Choi, Dongwon
3
Evans, Nathaniel J.
3
Haley, Eric John
3
Holiday, Steven
3
Hudders, Liselot
3
Ko, Eunju
3
Lee, Jong-Ho
3
Lou, Chen
3
Matthes, Jörg
3
Naderer, Brigitte
3
Poels, Karolien
3
Septianto, Felix
3
Teng, Lefa
3
Wojdynski, Bartosz W.
3
Wu, Linwan
3
Youn, Seounmi
3
Beckert, Johannes
2
Boerman, Sophie C.
2
Boutsouki, Christina
2
De Jans, Steffi
2
Dens, Nathalie
2
Diehl, Sandra
2
Dodoo, Naa Amponsah
2
Gan, Chen
2
Hatzithomas, Leonidas
2
Huh, Jisu
2
Ivanov, Lachezar
2
Janssen, Loes
2
Jun, Jong Woo
2
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International journal of advertising : the review of marketing communications
SpringerLink / Bücher
1,477
Journal of retailing and consumer services
715
Journal of business research : JBR
354
Gabler Edition Wissenschaft
336
Springer eBook Collection
325
Journal of retailing
321
Springer eBook Collection / Business and Economics
321
Europäische Hochschulschriften / 5
260
Research
250
European journal of operational research : EJOR
249
Journal of advertising research
238
The international review of retail, distribution and consumer research
232
International journal of retail & distribution management
227
International journal of production economics
195
Lehrbuch
186
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising
178
Management science : journal of the Institute for Operations Research and the Management Sciences
174
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
148
Journal of marketing
132
NBER working paper series
126
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
125
European journal of marketing : EJM
110
essentials
108
NBER Working Paper
102
Gabler Research
98
International journal of retail and distribution management
98
Working paper / National Bureau of Economic Research, Inc.
98
Hamburger Schriften zur Marketingforschung
93
Journal of historical research in marketing
93
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
92
Psychology & marketing
91
International journal of industrial organization
90
Journal of promotion management : JPM
88
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Journal of marketing research : JMR
85
Ifo Schnelldienst
84
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ECONIS (ZBW)
208
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1
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
Saved in:
2
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
3
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
4
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
5
The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
Saved in:
6
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
7
Multitasking and location-based advertising : effects of perceived intrusiveness, location proximity, and product durability on avoidance
Choi, Boreum
;
Choi, Uiju
;
Song, Ji Hee
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1385-1401
Persistent link: https://www.econbiz.de/10012802313
Saved in:
8
Digital transformation and advertising
2021
Persistent link: https://www.econbiz.de/10012802314
Saved in:
9
The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
10
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
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