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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising effects
198
Werbewirkung
198
Advertising
157
Werbung
157
Consumer behaviour
137
Konsumentenverhalten
137
Internet marketing
76
Online-Marketing
76
Brand management
43
Markenführung
43
Social Web
36
Social web
36
Brand image
26
Markenimage
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advertising
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Psychology of advertising
16
Werbepsychologie
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persuasion knowledge
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Emotion
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Geschlecht
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Personality psychology
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Persönlichkeitspsychologie
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Product Placement
11
Product placement
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social media
11
Corporate disclosure
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Public relations
10
Sponsoring
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Yoon, Sukki
9
Choi, Yung Kyun
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Matthes, Jörg
6
Naderer, Brigitte
6
Kim, Kacy K.
5
Taylor, Charles Raymond
5
Eisend, Martin
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
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Beckert, Johannes
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Bergkvist, Lars
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Boerman, Sophie C.
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Choi, Dongwon
3
Evans, Nathaniel J.
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Hudders, Liselot
3
Kang, Moon Young
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Ko, Eunju
3
Pelsmacker, Patrick de
3
Spielvogel, Ines
3
Wu, Linwan
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Yoon, Hye Jin
3
Youn, Seounmi
3
Boutsouki, Christina
2
Breves, Priska
2
Buijzen, Moniek
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Cho, Chang-Hoan
2
Dens, Nathalie
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Diehl, Sandra
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Gan, Chen
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Haley, Eric John
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Hatzithomas, Leonidas
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Hayes, Jameson L.
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Huang, Ying
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Huh, Jisu
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Ivanov, Lachezar
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Janssen, Loes
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International journal of advertising : the review of marketing communications
SpringerLink / Bücher
894
Journal of business research : JBR
547
Working Papers / eSocialSciences
331
Journal of retailing and consumer services
325
Springer eBook Collection
308
Journal of advertising research
303
Management science : journal of the Institute for Operations Research and the Management Sciences
243
Journal of advertising : official publication of the American Academy of Advertising
238
Springer eBook Collection / Business and Economics
223
International journal of advertising : the quarterly review of marketing communications
221
Industrial marketing management : the international journal for industrial and high-tech firms
218
Journal of marketing communications
217
IDB Publications (Working Papers)
213
Journal of Food Distribution Research
208
Electronic commerce research
197
Journal of economic literature
191
Management Science
182
NBER working paper series
180
Psychology & marketing
171
MPRA Paper
168
Europäische Hochschulschriften / 5
166
European journal of marketing : EJM
161
The economic journal : the journal of the Royal Economic Society
147
International journal of internet marketing and advertising : IJIMA
139
Lehrbuch
139
Journal of internet commerce
138
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
138
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
137
Gabler Edition Wissenschaft
136
NBER Working Paper
136
International journal of business information systems : IJBIS
135
Journal of Agricultural and Applied Economics
134
European journal of operational research : EJOR
133
Edward Elgar E-Book Archive
130
Journal of promotion management : JPM
130
Working paper / National Bureau of Economic Research, Inc.
129
Information systems and e-business management : ISeB
128
Journal of Economic Studies
124
Journal of marketing
121
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ECONIS (ZBW)
202
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1
Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
Saved in:
2
Click, click, ad : the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content
Kononova, Anastasia
;
Kim, Wonkyung
;
Joo, Eunsin
;
Lynch, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1031-1058
Persistent link: https://www.econbiz.de/10012395639
Saved in:
3
Understanding online users by segmenting their search keywords : empirical analysis from online auto insurance search advertising
Kim, Sunghoon
;
Kang, Moon Young
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 892-909
Persistent link: https://www.econbiz.de/10013209456
Saved in:
4
Seller creative selling in social commerce
Chen, Li
;
Zhu, Fengxia
;
Mantrala, Murali K.
;
Wang, Na
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 272-291
Persistent link: https://www.econbiz.de/10012498548
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5
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
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6
Product placement as leveraged
marketing
communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
7
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
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8
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
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9
Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
Lee, Yoon-Joo
;
Haley, Eric John
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 116-138
Persistent link: https://www.econbiz.de/10012200209
Saved in:
10
Using eye-tracking to understand the impact of multitasking on memory for banner ads : the role of attention to the ad
Guitart, Ivan A.
;
Hervet, Guillaume
;
Hildebrand, Diogo
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 154-170
Persistent link: https://www.econbiz.de/10012200214
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