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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising
208
Werbung
208
Advertising effects
159
Werbewirkung
159
Consumer behaviour
122
Konsumentenverhalten
122
Internet marketing
80
Online-Marketing
80
Social Web
42
Social web
42
Brand management
30
Markenführung
30
advertising
23
Brand image
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Markenimage
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Emotion
14
social media
13
Corporate Social Responsibility
12
Corporate social responsibility
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Psychology of advertising
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Personality psychology
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Taylor, Charles Raymond
9
Yoon, Sukki
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Choi, Yung Kyun
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Cho, Chang-Hoan
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Eisend, Martin
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Hayes, Jameson L.
4
Kim, Kacy K.
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Song, Ji Hee
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Yoon, Hye Jin
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Bang, Hye Jin
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Ko, Eunju
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Lee, Jong-Ho
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Lou, Chen
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Matthes, Jörg
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Naderer, Brigitte
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Poels, Karolien
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Septianto, Felix
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Teng, Lefa
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Wojdynski, Bartosz W.
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Wu, Linwan
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Youn, Seounmi
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2
Boerman, Sophie C.
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International journal of advertising : the review of marketing communications
European Journal of Marketing
575
SpringerLink / Bücher
451
Journal of business research : JBR
328
Journal of Consumer Marketing
235
Marketing Intelligence & Planning
233
Journal of advertising research
229
Journal of Food Distribution Research
208
International journal of advertising : the quarterly review of marketing communications
188
Journal of advertising
184
Journal of advertising : official publication of the American Academy of Advertising
171
Europäische Hochschulschriften / 5
168
IMF working papers
165
Journal of marketing communications
161
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
151
Management Science
146
Springer eBook Collection
140
European journal of marketing : EJM
139
Journal of Agricultural and Applied Economics
131
NBER working paper series
131
Industrial marketing management : the international journal for industrial and high-tech firms
129
Management science : journal of the Institute for Operations Research and the Management Sciences
129
Young Consumers
129
Working paper / National Bureau of Economic Research, Inc.
128
International Marketing Review
127
Journal of Product & Brand Management
119
NBER Working Paper
119
CESifo working papers
114
Journal of historical research in marketing
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Strategic Direction
106
Journal of marketing
104
Discussion paper / Centre for Economic Policy Research
100
Springer eBook Collection / Business and Economics
98
International Food and Agribusiness Management Review
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
Journal of marketing management : MM
90
MPRA Paper
90
Journal of promotion management : JPM
89
International Journal of Bank Marketing
87
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ECONIS (ZBW)
213
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1
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
2
Virtual reality
advertising
with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
3
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
4
Corporate social responsibility & the
advertising
strategic planning process : a literature review & research agenda
Hayes, Jameson L.
;
Holiday, Steven
;
Park, Haseon
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 210-232
Persistent link: https://www.econbiz.de/10013207293
Saved in:
5
Examining the role of individuals' perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements
Waymer, Damion
;
Gilliland, Michaella Walton
;
Barbour, …
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 258-283
Persistent link: https://www.econbiz.de/10013207333
Saved in:
6
Enduring consumer beliefs about
advertising
and mass media : implications for publicity and its impact
Ringold, Debra Jones
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 563-587
Persistent link: https://www.econbiz.de/10013209370
Saved in:
7
A macro-level assessment of introducing children food
advertising
restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
8
Slow versus fast : how speed-induced construal affects perceptions of
advertising
messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
9
Product placement as leveraged
marketing
communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
10
Does humour travel? :
advertising
practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
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