Narrow search
Showing 1 - 5 of 5
Cover Image
When social media influencers endorse brands : the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
Shan, Yan; Chen, Kuan-Ju; Lin, Jhih-Syuan - In: International journal of advertising : the review of … 39 (2020) 5, pp. 590-610
Persistent link: https://www.econbiz.de/10012260239
Cover Image
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga; Kim, Hye-yŏng - In: International journal of advertising : the review of … 39 (2020) 6, pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Cover Image
Online shopper engagement in price negotiation : the roles of culture, involvement and eWOM
Levy, Shalom; Gvili, Yaniv - In: International journal of advertising : the review of … 39 (2020) 2, pp. 232-257
Persistent link: https://www.econbiz.de/10012200480
Cover Image
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H. - In: International journal of advertising : the review of … 42 (2023) 5, pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Cover Image
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria; Cho, Yoon-Na; Bui, M̃y; Kintzer, Alex - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106