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~isPartOf:"International journal of advertising : the review of marketing communications"
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Internet marketing
117
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Hudders, Liselot
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International journal of advertising : the review of marketing communications
International journal of hospitality management
999
Journal of business research : JBR
693
Tourism management : research, policies, practice
412
International journal of contemporary hospitality management
394
Journal of retailing and consumer services
381
Technological forecasting & social change : an international journal
271
SpringerLink / Bücher
267
Journal of hospitality marketing & management
255
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
253
International journal of internet marketing and advertising : IJIMA
245
Information systems research : ISR
203
Journal of travel and tourism marketing
203
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
187
Tourism economics : the business and finance of tourism and recreation
174
Journal of advertising research
161
Management science : journal of the Institute for Operations Research and the Management Sciences
161
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
158
Psychology & marketing
156
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
155
Journal of marketing communications
151
Springer eBook Collection
147
Tourism management perspectives : TMP
147
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
146
Journal of management information systems : JMIS
145
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
141
Electronic commerce research
124
Industrial marketing management : the international journal for industrial and high-tech firms
121
Journal of internet commerce
120
The service industries journal
118
Cogent business & management
117
International journal of electronic marketing and retailing : IJEMR
112
Business horizons
106
International journal of business information systems : IJBIS
105
Journal of marketing
102
Journal of promotion management : innovations in planning and applied research
102
Journal of marketing management : MM
101
Journal of electronic commerce research : JECR
100
International journal of electronic commerce : IJEC
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
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ECONIS (ZBW)
143
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1
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
2
eWOM
anatomy of online product reviews : interaction effects of review number, valence, and star ratings on perceived credibility
Hong, Seoyeon
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 892-920
Persistent link: https://www.econbiz.de/10012395585
Saved in:
3
The effects of
eWOM
volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
4
eWOM
across channels : comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter
Vargo, Chris J.
;
Gangadharbatla, Harsha
;
Hopp, Toby
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1153-1172
Persistent link: https://www.econbiz.de/10012200372
Saved in:
5
Online shopper engagement in price negotiation : the roles of culture, involvement and
eWOM
Levy, Shalom
;
Gvili, Yaniv
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10012200480
Saved in:
6
Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Hudders, Liselot
;
Lou, Chen
;
De Brabandere, Marloes
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
Saved in:
7
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
8
New insights on digital and social media advertising
Kim, Juran
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012623917
Saved in:
9
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
10
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
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