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~isPartOf:"International journal of advertising : the review of marketing communications"
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
862
SpringerLink / Bücher
433
Industrial marketing management : the international journal for industrial and high-tech firms
390
Journal of retailing and consumer services
343
Technological forecasting & social change : an international journal
279
Journal of strategic marketing
258
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
222
Journal of marketing management : MM
210
Journal of marketing communications
181
Journal of marketing
172
European journal of marketing : EJM
161
International journal of internet marketing and advertising : IJIMA
160
Springer eBook Collection
158
Journal of the Academy of Marketing Science
155
The journal of business & industrial marketing
153
Information systems research : ISR
152
Management science : journal of the Institute for Operations Research and the Management Sciences
148
Tourism management : research, policies, practice
147
Psychology & marketing
139
International journal of hospitality management
137
The journal of brand management : an international journal
133
Business horizons
132
Journal of management information systems : JMIS
132
Europäische Hochschulschriften / 5
131
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
130
Marketing intelligence & planning
130
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
121
The journal of product & brand management
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
International journal of technology marketing : IJTMkt
108
Cogent business & management
107
Journal of advertising research
103
International journal of business information systems : IJBIS
98
Journal of travel and tourism marketing
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
Asia Pacific journal of marketing and logistics
93
Journal of marketing management : JMM ; journal of the Academy of Marketing
90
Gabler Edition Wissenschaft
89
Electronic commerce research
87
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ECONIS (ZBW)
99
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1
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
2
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
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3
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
4
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
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5
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
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6
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
7
Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
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8
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
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9
Electronic word-of-mouth (eWOM) on WeChat : examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers' eWOM
Chu, Shu-Chuan
;
Lien, Che-Hui
;
Cao, Yang
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10012200197
Saved in:
10
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
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