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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising
208
Werbung
208
Advertising effects
157
Werbewirkung
157
Consumer behaviour
120
Konsumentenverhalten
120
Internet marketing
79
Online-Marketing
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Social web
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Brand management
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advertising
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social media
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Taylor, Charles Raymond
9
Yoon, Sukki
6
Cho, Chang-Hoan
5
Choi, Yung Kyun
5
Eisend, Martin
5
Hayes, Jameson L.
4
Kim, Kacy K.
4
Song, Ji Hee
4
Yoon, Hye Jin
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Bang, Hye Jin
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Bergkvist, Lars
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Choi, Dongwon
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Evans, Nathaniel J.
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Haley, Eric John
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Holiday, Steven
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Hudders, Liselot
3
Ko, Eunju
3
Lee, Jong-Ho
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Lou, Chen
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Matthes, Jörg
3
Naderer, Brigitte
3
Poels, Karolien
3
Septianto, Felix
3
Teng, Lefa
3
Wojdynski, Bartosz W.
3
Wu, Linwan
3
Youn, Seounmi
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Beckert, Johannes
2
Boerman, Sophie C.
2
Boutsouki, Christina
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De Jans, Steffi
2
Dens, Nathalie
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Diehl, Sandra
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Dodoo, Naa Amponsah
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Gan, Chen
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Hatzithomas, Leonidas
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Huh, Jisu
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Ivanov, Lachezar
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Janssen, Loes
2
Jun, Jong Woo
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International journal of advertising : the review of marketing communications
Journal of advertising research
237
Journal of business research : JBR
231
International journal of advertising : the quarterly review of marketing communications
182
Technological forecasting & social change : an international journal
176
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of marketing communications
145
Industrial marketing management : the international journal for industrial and high-tech firms
141
SpringerLink / Bücher
136
The journal of personal selling & sales management : JPSSM
112
Management science : journal of the Institute for Operations Research and the Management Sciences
109
Journal of marketing
104
NBER working paper series
104
European journal of operational research : EJOR
93
Working paper / National Bureau of Economic Research, Inc.
92
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
European journal of marketing : EJM
87
NBER Working Paper
87
Journal of promotion management : JPM
82
Research policy : policy, management and economic studies of science, technology and innovation
79
International journal of industrial organization
74
Journal of retailing and consumer services
74
Journal of historical research in marketing
72
Journal of marketing research : JMR
72
Journal of promotion management : innovations in planning and applied research
67
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Psychology & marketing
62
The American economic review
61
International journal of internet marketing and advertising : IJIMA
58
Jahrbuch der Absatz- und Verbrauchsforschung
55
Journal of personal selling & sales management
54
Technovation : the international journal of technological innovation, entrepreneurship and technology management
54
Journal of the Academy of Marketing Science
52
Marketing : ZFP ; journal of research and management
52
Discussion paper / Centre for Economic Policy Research
51
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
50
Europäische Hochschulschriften / 5
49
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ECONIS (ZBW)
209
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1
Seller creative selling in social commerce
Chen, Li
;
Zhu, Fengxia
;
Mantrala, Murali K.
;
Wang, Na
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 272-291
Persistent link: https://www.econbiz.de/10012498548
Saved in:
2
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
3
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
4
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
Saved in:
5
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
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6
Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
Lee, Yoon-Joo
;
Haley, Eric John
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 116-138
Persistent link: https://www.econbiz.de/10012200209
Saved in:
7
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
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8
Consumers' responses to native vs. banner advertising : moderation of persuasion knowledge on interaction effects of ad type and placement type
Kim, Seunghyun
;
Youn, Seounmi
;
Yoon, Doyle
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 207-236
Persistent link: https://www.econbiz.de/10012200228
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9
Measures of aesthetic dimensions and reactions in advertising
Zarzosa, Jennifer
;
Huhmann, Bruce A.
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 258-275
Persistent link: https://www.econbiz.de/10012200233
Saved in:
10
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
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