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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising
210
Werbung
210
Advertising effects
161
Werbewirkung
161
Consumer behaviour
125
Konsumentenverhalten
125
Internet marketing
82
Online-Marketing
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Social web
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Brand management
31
Markenführung
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advertising
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Brand image
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Markenimage
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Emotion
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social media
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Corporate Social Responsibility
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Psychology of advertising
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Taylor, Charles Raymond
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4
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Septianto, Felix
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Teng, Lefa
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International journal of advertising : the review of marketing communications
European journal of operational research : EJOR
451
NBER working paper series
411
Working paper / National Bureau of Economic Research, Inc.
355
Journal of business research : JBR
335
NBER Working Paper
335
Management science : journal of the Institute for Operations Research and the Management Sciences
318
European Journal of Marketing
263
Management Decision
260
Journal of Consumer Marketing
259
Discussion paper series / IZA
220
Journal of advertising research
219
Journal of behavioral decision making
215
Journal of business ethics : JOBE
203
Journal of economic behavior & organization : JEBO
203
SpringerLink / Bücher
199
International journal of advertising : the quarterly review of marketing communications
189
Journal of advertising
185
Theory and decision : an international journal for multidisciplinary advances in decision science
184
Journal of advertising : official publication of the American Academy of Advertising
174
Journal of marketing communications
155
Journal of economic psychology : research in economic psychology and behavioral economics
152
Europäische Hochschulschriften / 5
146
Group decision and negotiation
137
Economics letters
133
Technological forecasting & social change : an international journal
131
International journal of production research
129
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
128
IZA Discussion Paper
124
Journal of risk and uncertainty : JRU
123
Journal of Product & Brand Management
121
Young Consumers
118
CESifo working papers
112
Journal of retailing and consumer services
109
Journal of economic theory
107
MPRA Paper
105
Working paper
105
Strategic Direction
104
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
102
Omega : the international journal of management science
98
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ECONIS (ZBW)
214
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1
Exploring how older women want to be portrayed in advertisements
Phillips, Barbara J.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1235-1262
Persistent link: https://www.econbiz.de/10013417488
Saved in:
2
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
3
Virtual reality
advertising
with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
4
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
5
Corporate social responsibility & the
advertising
strategic planning process : a literature review & research agenda
Hayes, Jameson L.
;
Holiday, Steven
;
Park, Haseon
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 210-232
Persistent link: https://www.econbiz.de/10013207293
Saved in:
6
Examining the role of individuals' perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements
Waymer, Damion
;
Gilliland, Michaella Walton
;
Barbour, …
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 258-283
Persistent link: https://www.econbiz.de/10013207333
Saved in:
7
Enduring consumer beliefs about
advertising
and mass media : implications for publicity and its impact
Ringold, Debra Jones
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 563-587
Persistent link: https://www.econbiz.de/10013209370
Saved in:
8
A macro-level assessment of introducing children food
advertising
restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
9
Slow versus fast : how speed-induced construal affects perceptions of
advertising
messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
10
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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