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The impact of market orientation strategy on performance of commercial banks in Jordan
Al-Hawary, Sulieman Ibraheem Shelash; Al-hawajreh, … - In: International journal of business information systems : … 14 (2013) 3, pp. 261-279
Persistent link: https://www.econbiz.de/10010205071
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Application of data mining techniques for customer lifetime value parameters : a review
Aeron, Harsha; Kumar, Ashwani; Janakiraman, M. - In: International journal of business information systems : … 6 (2010) 4, pp. 514-529
Persistent link: https://www.econbiz.de/10008747680
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Relative efficiency of social CRM software : a hybrid fuzzy AHP/DEA approach
Kumar, V. Ray; Suganthi, L. - In: International journal of business information systems : … 31 (2019) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10012062929
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Dynamic fuzzy clustering algorithm using cumulative cost curve with application to dynamic customer segmentation
Sivaguru, M.; Punniyamoorthy, M. - In: International journal of business information systems : … 46 (2024) 1, pp. 73-106
Persistent link: https://www.econbiz.de/10015061825
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IT enabled mass customisation as a tool for bond building : an Indian case study
Mishra, Sita; Routray, Susmi - In: International journal of business information systems : … 7 (2011) 2, pp. 136-148
Persistent link: https://www.econbiz.de/10008907843
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.; Aboalganam, Khalid M. - In: International journal of business information systems : … 42 (2023) 3/4, pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
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Investigating the role of consumers participation in social media marketing communications and consumer loyalty in the tourism industry
Kushwaha, Bijay Prasad - In: International journal of business information systems : … 46 (2024) 2, pp. 274-287
Persistent link: https://www.econbiz.de/10015061841
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Agency theory and the financial crisis from a strategic perspective
Smith, Alan D. - In: International journal of business information systems : … 5 (2010) 3, pp. 248-267
Persistent link: https://www.econbiz.de/10003968749
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Simulating strategic information systems planning process using fuzzy cognitive map
Nalchigar, Soroosh; Nasserzadeh, S. M. R.; Akhgar, Babak - In: International journal of business information systems : … 8 (2011) 3, pp. 286-306
Persistent link: https://www.econbiz.de/10009312588