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~isPartOf:"International journal of business information systems : IJBIS"
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International journal of business information systems : IJBIS
Journal of business research : JBR
334
International journal of internet marketing and advertising : IJIMA
212
Journal of retailing and consumer services
192
SpringerLink / Bücher
163
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
143
International journal of advertising : the review of marketing communications
123
Journal of advertising research
121
Journal of marketing communications
121
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
121
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
114
Springer eBook Collection
99
International journal of electronic marketing and retailing : IJEMR
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
90
Management science : journal of the Institute for Operations Research and the Management Sciences
89
Information systems research : ISR
88
Tourism management : research, policies, practice
81
Journal of internet commerce
79
Journal of promotion management : innovations in planning and applied research
78
Technological forecasting & social change : an international journal
73
Electronic commerce research
71
Industrial marketing management : the international journal for industrial and high-tech firms
71
International journal of advertising : the quarterly review of marketing communications
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International journal of technology marketing : IJTMkt
64
Cogent business & management
62
Journal of management information systems : JMIS
61
Marketing intelligence & planning
59
Business horizons
58
Journal of marketing
58
Psychology & marketing
58
Journal of promotion management : JPM
57
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
The journal of product & brand management
55
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
54
Journal of marketing research : JMR
53
Journal of travel and tourism marketing
51
Health marketing quarterly
49
Journal of electronic commerce research : JECR
49
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1
Modelling direct marketing campaign on social networks
Faruque, Safique Ahmed
;
Khatun, Mossa. Anisa
;
Rahman, …
- In:
International journal of business information systems : …
22
(
2016
)
4
,
pp. 422-435
Persistent link: https://www.econbiz.de/10011636601
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2
Direct mailing decisions based on the worst and best practice cross-efficiency evaluations
Mahdiloo, Mahdi
;
Noorizadeh, Abdollah
;
Saen, Reza Farzipoor
- In:
International journal of business information systems : …
14
(
2013
)
2
,
pp. 182-201
Persistent link: https://www.econbiz.de/10010203198
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3
Internet marketing for sustainable development and rural tourism
Andreopoulou, Zacharoula
;
Tsekouropoulos, Georgios
; …
- In:
International journal of business information systems : …
16
(
2014
)
4
,
pp. 446-461
Persistent link: https://www.econbiz.de/10010478663
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4
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
5
Determinants of the success of online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
Saved in:
6
A business model for mobile commerce applications using multimedia messaging service
Samanta, Swadesh Kumar
;
Woods, John
;
Ghanbari, Mohammed
- In:
International journal of business information systems : …
5
(
2010
)
4
,
pp. 418-439
Persistent link: https://www.econbiz.de/10003991148
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7
Optimising e-marketing criteria for customer communication in food and drink sector in Greece
Tsekouropoulos, G.
;
Andreopoulou, Z.
;
Seretakis, A.
; …
- In:
International journal of business information systems : …
9
(
2012
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10009487405
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8
A knowledge marketing model : determinants of organisational resource-based capabilities on e-retail performance
Chen, Lisa Y.
- In:
International journal of business information systems : …
9
(
2012
)
1
,
pp. 89-107
Persistent link: https://www.econbiz.de/10009487842
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9
SME's adoption of e-commerce using social media in Saudi Arabian context : a systematic literature review
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
International journal of business information systems : …
19
(
2015
)
2
,
pp. 159-179
Persistent link: https://www.econbiz.de/10011326849
Saved in:
10
Understanding "likers" on facebook : differences between customer and non-customer situations
Bunker, Matthew P.
;
Rajendran, K. N.
;
Corbin, Steven B.
; …
- In:
International journal of business information systems : …
12
(
2013
)
2
,
pp. 163-176
Persistent link: https://www.econbiz.de/10009721996
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