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Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia
Kusumawati, Reni Diah; Oswari, Teddy; Yusnitasari, … - In: International journal of business innovation and … 25 (2021) 4, pp. 475-495
Persistent link: https://www.econbiz.de/10012612794
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The mediating effect of perceived usefulness and brand attitude in relationship between consumer-brand metrics
Gursimranjit Singh; Maninder Singh - In: International journal of business innovation and … 27 (2022) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10012887907
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Attitude towards online shopping and its influence on purchase intentions : an urban Indian perspective
Hebbar, Sunith; Kamath, Giridhar B.; Mathew, Asish Oommen; … - In: International journal of business innovation and … 22 (2020) 3, pp. 326-341
Persistent link: https://www.econbiz.de/10012250931
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Consumers' actual purchase behaviour towards green product : a study on Bangladesh
Adrita, Ummul Wara - In: International journal of business innovation and … 21 (2020) 3, pp. 311-323
Persistent link: https://www.econbiz.de/10012199528
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An empirical study on the effect of product information and perceived usefulness on purchase intention during online shopping in India
Kripesh, Ananth Srinivasan; Prabhu, H. Mahesh; Sriram, K. V. - In: International journal of business innovation and … 21 (2020) 4, pp. 509-522
Persistent link: https://www.econbiz.de/10012199554
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Applying consumer-based brand equity in private universities branding : an empirical study
Ali, AlaaEldin Abbass; Bazzi, Ayman Mahmoud - In: International journal of business innovation and … 32 (2023) 4, pp. 497-524
Persistent link: https://www.econbiz.de/10014442286