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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~subject:"Markenartikel"
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Markenartikel
Consumer behaviour
1,014
Konsumentenverhalten
1,014
Food
76
Lebensmittel
76
Environmental consciousness
70
Umweltbewusstsein
70
Jugendliche
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68
Theory
68
Youth
68
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55
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55
Brand image
51
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Online retailing
50
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50
Brand management
48
Food consumption
48
Lebensmittelkonsum
48
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48
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48
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48
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47
United Kingdom
47
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46
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42
Persönlichkeitspsychologie
42
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42
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41
Private consumption
41
Privater Konsum
41
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41
Zahlungsbereitschaftsanalyse
41
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40
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Kasper, Hans D. P.
2
Abraham, Mathew
1
Aitken, Robert
1
Antonides, Gerrit
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Dibb, Sally
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Erasmus, Alet C.
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1
Joseph, Eric Thomas
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International journal of consumer studies
Journal of economic psychology : research in economic psychology and behavioral economics
The journal of brand management : an international journal
283
Journal of business research : JBR
278
The journal of product & brand management
198
Journal of retailing and consumer services
164
The Trademark reporter
82
Psychology & marketing
77
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
70
Journal of marketing research : JMR
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Journal of advertising research
56
Journal of marketing
53
Asia Pacific journal of marketing and logistics
46
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
40
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of fashion marketing and management
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
Business horizons
33
Jahrbuch der Absatz- und Verbrauchsforschung
32
Journal of international consumer marketing
32
Journal of retailing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of the Academy of Marketing Science
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
European journal of marketing
27
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ECONIS (ZBW)
38
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1
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
2
Peer influence on teenagers' preference for
brand
name food products : the mediation effect of peer identity
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
;
Yu, Hongyan
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
Saved in:
3
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
4
Consumer
brand
categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J.
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
3
,
pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
Saved in:
5
On problem perception, dissatisfaction and
brand
loyalty
Kasper, Hans D. P.
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
3
,
pp. 387-397
Persistent link: https://www.econbiz.de/10001063229
Saved in:
6
Self concept and product choice : an integrated perspective
Malhotra, Naresh K.
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
Saved in:
7
The complex relationship between consumer satisfaction and
brand
loyalty
Bloemer, Johanna M.
- In:
Journal of economic psychology : research in economic …
16
(
1995
)
2
,
pp. 311-329
Persistent link: https://www.econbiz.de/10001187042
Saved in:
8
When symbolism overtakes quality : materialists consumers disregard product quality when faced with luxury brands
Audrin, Catherine
;
Brosch, Tobias
;
Chanal, Julien
; …
- In:
Journal of economic psychology : research in economic …
61
(
2017
),
pp. 115-123
Persistent link: https://www.econbiz.de/10011757140
Saved in:
9
Advertising's impact on pre-schoolers'
brand
knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
10
Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van
;
Pieters, Rik
- In:
Journal of economic psychology : research in economic …
37
(
2013
),
pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
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