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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~source:"econis"
~subject:"Social web"
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THE SElKATSUSHA AND THE FIGHT...
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Social web
Consumer behaviour
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Online retailing
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Online-Handel
176
Social Web
145
Internet marketing
141
Online-Marketing
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E-commerce
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Clothing
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Alarcón-del-Amo, María-del-Carmen
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Altobello, Suzanne A.
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Aslam, Wajeeha
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Islam, Jamid Ul
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Ma, Zecong
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Mokhtar, Sany Sanuri Mohd
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Paul, Justin
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Rokka, Joonas
2
Soares, Ana Maria
2
Abraham, Mathew
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Adhikari, Kishalay
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International journal of consumer studies
Journal of internet commerce
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Psychology & marketing
41
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
Information systems research : ISR
31
Journal of marketing management : MM
31
Electronic commerce research
30
Journal of marketing
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
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1
Environmental dialogue in online communities : negotiating ecological citizenship among global travellers
Rokka, Joonas
;
Moisander, Johanna
- In:
International journal of consumer studies
33
(
2009
)
2
,
pp. 199-205
Persistent link: https://www.econbiz.de/10003834254
Saved in:
2
Creativity chains and playing in the crossfire on the video-sharing site YouTube
Boulaire, Christèle
;
Hervet, Guillaume
;
Graf, Raoul
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 111-141
Persistent link: https://www.econbiz.de/10003991297
Saved in:
3
Netnographic inquiry and new translocal sites of the social
Rokka, Joonas
- In:
International journal of consumer studies
34
(
2010
)
4
,
pp. 381-387
Persistent link: https://www.econbiz.de/10003997147
Saved in:
4
Antecedents and consequences of online brand community participation : a conceptual framework
Madupu, Vivek
;
Cooley, Delonia O.
- In:
Journal of internet commerce
9
(
2010
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10008653781
Saved in:
5
E-formity : consumer conformity behaviour in virtual communities
Park, JungKun
;
Feinberg, Richard A.
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10008656161
Saved in:
6
An examination of the factors influencing consumers' attitudes toward social media marketing
Akar, Erkan
;
Topçu, Birol
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 35-67
Persistent link: https://www.econbiz.de/10009485818
Saved in:
7
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
8
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
9
Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
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10
Hedonic consumption in virtual reality
Ben-Ur, Joseph
;
Mai, Enping
;
Yang, Jun
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 406-423
Persistent link: https://www.econbiz.de/10011432439
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