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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
~subject:"Social web"
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THE SElKATSUSHA AND THE FIGHT...
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Social web
Consumer behaviour
1,196
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1,196
Beziehungsmarketing
150
Relationship marketing
150
Brand management
129
Markenführung
129
Social Web
125
Online retailing
113
Online-Handel
113
Brand image
109
Internet marketing
109
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Online-Marketing
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Environmental consciousness
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Electronic Commerce
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Virales Marketing
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Retail trade
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Advertising effects
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Werbewirkung
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Bibliometrics
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Bibliometrie
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Emotion
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Bekleidung
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Clothing
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Adjei, Mavis T.
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International journal of consumer studies
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of the Academy of Marketing Science
Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
Psychology & marketing
41
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
Information systems research : ISR
31
Journal of marketing management : MM
31
Electronic commerce research
30
Journal of marketing
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Marketing intelligence & planning
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
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1
Environmental dialogue in online communities : negotiating ecological citizenship among global travellers
Rokka, Joonas
;
Moisander, Johanna
- In:
International journal of consumer studies
33
(
2009
)
2
,
pp. 199-205
Persistent link: https://www.econbiz.de/10003834254
Saved in:
2
Creativity chains and playing in the crossfire on the video-sharing site YouTube
Boulaire, Christèle
;
Hervet, Guillaume
;
Graf, Raoul
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 111-141
Persistent link: https://www.econbiz.de/10003991297
Saved in:
3
Netnographic inquiry and new translocal sites of the social
Rokka, Joonas
- In:
International journal of consumer studies
34
(
2010
)
4
,
pp. 381-387
Persistent link: https://www.econbiz.de/10003997147
Saved in:
4
Transcendent customer experience and brand community
Schouten, John W.
;
McAlexander, James H.
;
Koenig, Harold F.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 357-368
Persistent link: https://www.econbiz.de/10003531764
Saved in:
5
E-formity : consumer conformity behaviour in virtual communities
Park, JungKun
;
Feinberg, Richard A.
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10008656161
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6
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
7
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
8
Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
9
Shopping and virtual communities for consumers with physical disabilities
Annett-Hitchcock, Kate
;
Xu, Yingjiao
- In:
International journal of consumer studies
39
(
2015
)
2
,
pp. 136-144
Persistent link: https://www.econbiz.de/10011299561
Saved in:
10
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
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