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Emojis to conversion on social media
Mladenović, Dušan; Koštiál, Kamil; Ljepava, Nikolina; … - In: International journal of consumer studies 47 (2023) 3, pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
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How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de; Guerreiro, João Pedro Silva … - In: International journal of consumer studies 46 (2022) 6, pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
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How do social media influencers inspire consumers' purchase decisions? : the mediating role of parasocial relationships
Ashraf, Arif; Hameed, Irfan; Saeed, S. Amir - In: International journal of consumer studies 47 (2023) 4, pp. 1416-1433
Persistent link: https://www.econbiz.de/10014326010