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~isPartOf:"International journal of consumer studies"
~subject:"Consumer behaviour"
~subject:"Theorie"
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Consumer behaviour
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Advertising
24
Werbung
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Advertising effects
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International journal of consumer studies
International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
110
Journal of marketing communications
101
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising research
67
Journal of promotion management : innovations in planning and applied research
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of promotion management : JPM
45
Journal of retailing and consumer services
42
Journal of advertising : official publication of the American Academy of Advertising
41
Journal of advertising
40
International journal of industrial organization
39
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
38
NBER working paper series
34
Discussion paper / Centre for Economic Policy Research
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Working paper / National Bureau of Economic Research, Inc.
32
NBER Working Paper
31
SpringerLink / Bücher
30
CESifo working papers
28
European journal of marketing : EJM
25
European journal of operational research : EJOR
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of current issues and research in advertising : JCIRA
24
Journal of marketing research : JMR
24
Health marketing quarterly
23
Lecture notes in economics and mathematical systems : LNEMS
22
Europäische Hochschulschriften / 5
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Marketing letters : a journal of research in marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of international consumer marketing
19
Journal of marketing
18
Economics letters
17
Journal of current issues and research in advertising
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of global marketing
16
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ECONIS (ZBW)
16
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1
Public and parental perceptions of and concerns with
advertising
to preschool children
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 592-600
Persistent link: https://www.econbiz.de/10011620125
Saved in:
2
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
3
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
4
The influence of source attractiveness on self-perception and
advertising
effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke
;
Vermeir, Iris
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
Saved in:
5
Advertising
's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
6
How intervention can empower children as consumers in dealing with
advertising
Mar Pàmies, Maria del
;
Ryan, Gerard
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 601-609
Persistent link: https://www.econbiz.de/10011620133
Saved in:
7
Exploring the influence of mothers' attitudes toward
advertising
on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
8
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Saved in:
9
Woman's responses to fashion media images : a study of female consumers aged 30 - 59
Kozar, Joy M.
- In:
International journal of consumer studies
34
(
2010
)
3
,
pp. 272-278
Persistent link: https://www.econbiz.de/10003977544
Saved in:
10
Mediated communication of "sustainbale consumption" in the alternative media : a case study exploring a message framing strategy
Kolandai-Matchett, Komathi
- In:
International journal of consumer studies
33
(
2009
)
2
,
pp. 113-125
Persistent link: https://www.econbiz.de/10003834203
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