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~isPartOf:"International journal of consumer studies"
~subject:"Game theory"
~subject:"Zielgruppe"
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E-Game-Advertising als Ersatz...
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Advertising
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International journal of consumer studies
Young consumers : insight and ideas for responsible marketers
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of advertising : official publication of the American Academy of Advertising
22
European journal of operational research : EJOR
21
International journal of advertising : the quarterly review of marketing communications
14
International journal of production economics
14
Journal of retailing and consumer services
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of advertising research
9
Omega : the international journal of management science
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International game theory review
8
International journal of advertising : the review of marketing communications
8
Journal of business research : JBR
8
Journal of marketing communications
8
Technological forecasting & social change : an international journal
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International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
CESifo working papers
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Dynamic games and applications : DGA
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Neo-simulation and gaming toward active learning
6
European journal of marketing : EJM
5
IMA journal of management mathematics
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of electronic commerce : IJEC
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of management information systems : JMIS
5
Marketing science
5
Operations research
5
Psychology & marketing
5
Review of industrial organization : RIO
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Economics letters
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Health marketing quarterly
4
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of advertising
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Journal of food products marketing
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Journal of industrial engineering international
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ECONIS (ZBW)
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1
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
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2
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke
;
Vermeir, Iris
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
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3
Public and parental perceptions of and concerns with advertising to preschool children
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 592-600
Persistent link: https://www.econbiz.de/10011620125
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4
How intervention can empower children as consumers in dealing with advertising
Mar Pàmies, Maria del
;
Ryan, Gerard
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 601-609
Persistent link: https://www.econbiz.de/10011620133
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5
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
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6
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
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