//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of consumer studies"
~subject:"Target group"
~subject:"Werbepsychologie"
~subject:"Öffentlichkeitsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Einfluß der musikalischen...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Target group
Werbepsychologie
Öffentlichkeitsarbeit
Advertising
24
Werbung
24
Advertising effects
16
Consumer behaviour
16
Konsumentenverhalten
16
Werbewirkung
16
Children
8
Kinder
8
Zielgruppe
6
Brand image
4
Brand management
4
Internet marketing
4
Markenführung
4
Markenimage
4
Online-Marketing
4
advertising
4
Bibliometrics
3
Bibliometrie
3
children
3
Brand
2
Cognition
2
Eating habit
2
Eltern
2
Emotion
2
Ernährungsverhalten
2
Fashion
2
Fernsehwerbung
2
Food
2
Frauen
2
Jugendliche
2
Kognition
2
Language
2
Lebensmittel
2
Markenartikel
2
Mode
2
Parents
2
Perception
2
Social Marketing
2
Social marketing
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Ahn, Jungsun
1
Aitken, Robert
1
Aparicio-Valverde, Mireia
1
Aytimur, Hilal
1
Gegez, A. Ercan
1
Gegez, E. Eser
1
Hong, Yangsun
1
Kim, Hyuksoo
1
Kowalczyk, Christine M.
1
Lee, Doohwang
1
Lee, Ki-young
1
Mar Pàmies, Maria del
1
Robertson, Kirsten
1
Ryan, Gerard
1
Sigirci, Ozge
1
Stafford, Marla Royne
1
Thyne, Maree
1
Van de Sompel, Dieneke
1
Vermeir, Iris
1
Watkins, Leah
1
more ...
less ...
Published in...
All
International journal of consumer studies
Journal of advertising : official publication of the American Academy of Advertising
36
International journal of advertising : the review of marketing communications
27
International journal of advertising : the quarterly review of marketing communications
24
Young consumers : insight and ideas for responsible marketers
21
Journal of advertising research
12
Journal of promotion management : JPM
12
Journal of business research : JBR
11
Journal of marketing communications
11
European journal of marketing : EJM
8
Psychology & marketing
8
Journal of promotion management : innovations in planning and applied research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of current issues and research in advertising : JCIRA
6
Selling modernity : advertising in twentieth-century Germany
6
SpringerLink / Bücher
6
Europäische Kulturen in der Wirtschaftskommunikation
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising
5
Journal of retailing and consumer services
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
Research
5
The Sage handbook of advertising
5
Corporate communications : an international journal
4
Health marketing quarterly
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of food products marketing
4
Journal of global marketing
4
Journal of marketing research : JMR
4
Journal of strategic marketing
4
Basler Schriften zum Marketing
3
ERIM Report Series Reference
3
European journal of marketing
3
Europäische Hochschulschriften / 5
3
Handbook of research on effective advertising strategies in the social media age
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
2
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke
;
Vermeir, Iris
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
Saved in:
3
Public and parental perceptions of and concerns with advertising to preschool children
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 592-600
Persistent link: https://www.econbiz.de/10011620125
Saved in:
4
How intervention can empower children as consumers in dealing with advertising
Mar Pàmies, Maria del
;
Ryan, Gerard
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 601-609
Persistent link: https://www.econbiz.de/10011620133
Saved in:
5
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
6
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->