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~isPartOf:"International journal of consumer studies"
~subject:"Target group"
~subject:"Werbepsychologie"
~subject:"advertising"
~subject:"Öffentlichkeitsarbeit"
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International journal of consumer studies
International journal of advertising : the quarterly review of marketing communications
46
International journal of advertising : the review of marketing communications
44
Journal of marketing communications
42
Journal of advertising : official publication of the American Academy of Advertising
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of promotion management : JPM
25
Journal of marketing research : JMR
20
Young consumers : insight and ideas for responsible marketers
20
Journal of advertising research
16
Journal of marketing
16
International journal of internet marketing and advertising : IJIMA
15
Journal of promotion management : innovations in planning and applied research
15
Psychology & marketing
15
Journal of business research : JBR
12
CESifo working papers
11
Journal of marketing research
10
European journal of marketing : EJM
8
Health marketing quarterly
8
Journal of marketing management : MM
8
Marketing science
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of global marketing
7
Applied economics
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of media business studies
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Selling modernity : advertising in twentieth-century Germany
6
SpringerLink / Bücher
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Europäische Kulturen in der Wirtschaftskommunikation
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of food products marketing
5
Journal of macromarketing
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of public policy & marketing
5
Journal of retailing and consumer services
5
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ECONIS (ZBW)
8
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1
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
2
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke
;
Vermeir, Iris
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
Saved in:
3
Public and parental perceptions of and concerns with advertising to preschool children
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 592-600
Persistent link: https://www.econbiz.de/10011620125
Saved in:
4
How intervention can empower children as consumers in dealing with advertising
Mar Pàmies, Maria del
;
Ryan, Gerard
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 601-609
Persistent link: https://www.econbiz.de/10011620133
Saved in:
5
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
6
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
7
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
8
Female stereotypes and female empowerment in advertising : a systematic literature review and future research agenda
Gomez-Borquez, Claudia L.
;
Török, Anna
; …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014465964
Saved in:
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