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Impact of mixed bundling type on consumers' value perception
Li, Nan; Song, Jae-Do - In: International journal of consumer studies 46 (2022) 6, pp. 2167-2182
Persistent link: https://www.econbiz.de/10013412125
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Brand switching in clothing : the role of variety-seeking drive and product category-level characteristics
Michaelidou, Nina; Dibb, Sally - In: International journal of consumer studies 33 (2009) 3, pp. 322-326
Persistent link: https://www.econbiz.de/10003850085
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Effects of social responsibility labelling and brand on willingness to pay for apparel
Hustvedt, Gwendolyn; Bernard, John C. - In: International journal of consumer studies 34 (2010) 6, pp. 619-626
Persistent link: https://www.econbiz.de/10008736809
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Consumers' preferences for private and national brand food products
Wyma, Louise; Van der Merwe, Daleen; Bosman, Magdalena J. C. - In: International journal of consumer studies 36 (2012) 4, pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
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What's in a name? : the effect of a brand name on consumers' evaluation of fresh milk
Joubert, Johan P. R.; Poalses, Jacolize - In: International journal of consumer studies 36 (2012) 4, pp. 425-431
Persistent link: https://www.econbiz.de/10009573848
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Relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self-consciousness
Workman, Jane E.; Lee, Seung-hee - In: International journal of consumer studies 37 (2013) 2, pp. 206-213
Persistent link: https://www.econbiz.de/10009723223
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Effects of co-creation claim on consumer brand perceptions and behavioural intentions
Van Dijk, Joyce; Antonides, Gerrit; Schillewaert, Niels - In: International journal of consumer studies 38 (2014) 1, pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
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Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray - In: International journal of consumer studies 46 (2022) 2, pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
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The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul; Gilal, Naeem Gul; Gilal, Faheem Gul; … - In: International journal of consumer studies 46 (2022) 1, pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
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The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş; Taş, Işıl; Oğul, Irem Gürgah - In: International journal of consumer studies 40 (2016) 5, pp. 536-542
Persistent link: https://www.econbiz.de/10011620027