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Shopping online for goods vs. services : where do experiential features help more?
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: International journal of consumer studies 39 (2015) 2, pp. 172-179
Persistent link: https://www.econbiz.de/10011299548
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What is this accent? : effects of accent and language in international advertising contexts
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Xu, Lu - In: International journal of consumer studies 46 (2022) 4, pp. 1209-1222
Persistent link: https://www.econbiz.de/10013328261
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Masstige marketing in 2023 and beyond : an introduction to the special issue on masstige marketing
Unnithan, Anandakuttan B.; Laroche, Michel; Kumar, Ajay - In: International journal of consumer studies 48 (2024) 2, pp. 1-4
Persistent link: https://www.econbiz.de/10014531500