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~isPartOf:"International journal of consumer studies"
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Neuroscience in branding : a f...
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Brand image
49
Consumer behaviour
49
Konsumentenverhalten
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Markenimage
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Brand management
41
Markenführung
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Brand
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Markenartikel
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brand personality
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brand equity
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Paul, Justin
2
Wang, Cheng Lu
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Zhou, Liying
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Alagarsamy, Subburaj
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Antonides, Gerrit
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Antonovica, Arta
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Arruda Filho, Emílio José Montero
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Bosman, Magdalena J. C.
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Brandão, Amélia Maria Pinto da Cunha
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Cauberghe, Verolien
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Cerro Rodríguez, Víctor José
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Chakrabarti, Somnath
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International journal of consumer studies
Journal of business research : JBR
497
The journal of brand management : an international journal
342
The journal of product & brand management
305
Journal of retailing and consumer services
257
Psychology & marketing
150
SpringerLink / Bücher
113
Asia Pacific journal of marketing and logistics
108
European journal of marketing : EJM
107
Tourism management : research, policies, practice
103
Journal of travel and tourism marketing
101
Journal of marketing communications
95
Marketing intelligence & planning
88
International journal of hospitality management
82
Journal of international consumer marketing
75
The journal of consumer marketing
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of strategic marketing
72
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
Journal of Product & Brand Management
70
International marketing review
68
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of marketing management : MM
65
Journal of global marketing
64
Marketing letters : a journal of research in marketing
64
Journal of marketing
62
Journal of the Academy of Marketing Science
62
Cogent business & management
60
Journal of consumer research : JCR ; an interdisciplinary bimonthly
59
International journal of internet marketing and advertising : IJIMA
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
55
Journal of Islamic marketing
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
54
Journal of advertising research
53
The IUP journal of brand management : IJBRM
53
Journal of business ethics : JOBE
49
Journal of marketing research : JMR
49
European journal of marketing
47
International journal of advertising : the quarterly review of marketing communications
47
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1
Consumer
neuroscience
on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
Neuroscience
research in consumer behavior : a review and future research agenda
Oliveira, Pedro Miguel
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 2041-2067
Persistent link: https://www.econbiz.de/10013412034
Saved in:
3
Addiction : and rational choice theory
Vale, Per Halvor
- In:
International journal of consumer studies
34
(
2010
)
1
,
pp. 38-45
Persistent link: https://www.econbiz.de/10003938962
Saved in:
4
Using eye-movements to assess underlying factors in online purchasing behaviors
Johnson, Rebecca L.
;
Nambiar, Devika
;
Suman, Gabriella
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1365-1380
Persistent link: https://www.econbiz.de/10013328298
Saved in:
5
Influences of retail brand trust, off-line patronage, clothing involvement and website quality on online apparel shopping intention
Jones, Christie
;
Kim, Soyoung
- In:
International journal of consumer studies
34
(
2010
)
6
,
pp. 627-637
Persistent link: https://www.econbiz.de/10008736804
Saved in:
6
Effects of social responsibility labelling and brand on willingness to pay for apparel
Hustvedt, Gwendolyn
;
Bernard, John C.
- In:
International journal of consumer studies
34
(
2010
)
6
,
pp. 619-626
Persistent link: https://www.econbiz.de/10008736809
Saved in:
7
Consumers' preferences for private and national brand food products
Wyma, Louise
;
Van der Merwe, Daleen
;
Bosman, Magdalena J. C.
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
Saved in:
8
What's in a name? : the effect of a brand name on consumers' evaluation of fresh milk
Joubert, Johan P. R.
;
Poalses, Jacolize
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 425-431
Persistent link: https://www.econbiz.de/10009573848
Saved in:
9
Antecedents of green behavioral intentions : a cross-country study of Turkey, Finland and Pakistan
Konuk, Faruk Anıl
;
Ur Rahman, Saleem
;
Salo, Jari
- In:
International journal of consumer studies
39
(
2015
)
6
,
pp. 586-596
Persistent link: https://www.econbiz.de/10011418906
Saved in:
10
Relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self-consciousness
Workman, Jane E.
;
Lee, Seung-hee
- In:
International journal of consumer studies
37
(
2013
)
2
,
pp. 206-213
Persistent link: https://www.econbiz.de/10009723223
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