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"Hello, Mrs. Sarah Jones! We recommend this product!" Consumers' perceptions about personalized advertising : comparisons across advertisements delivered via three different types...
Yu, Jay Hyunjae; Cude, Brenda J. - In: International journal of consumer studies 33 (2009) 4, pp. 503-514
Persistent link: https://www.econbiz.de/10003865249
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Mobile technology and forgotten consumers : the young-elderly
Nikou, Shahrokh - In: International journal of consumer studies 39 (2015) 4, pp. 294-304
Persistent link: https://www.econbiz.de/10011402930
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Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge; Gegez, A. Ercan; Aytimur, Hilal; Gegez, … - In: International journal of consumer studies 46 (2022) 5, pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
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How intervention can empower children as consumers in dealing with advertising
Mar Pàmies, Maria del; Ryan, Gerard; … - In: International journal of consumer studies 40 (2016) 5, pp. 601-609
Persistent link: https://www.econbiz.de/10011620133
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When transparency pays off : enticing sceptical consumers with two-sided advertising
Hernandez, José Mauro da Costa; Costa Filho, Murilo … - In: International journal of consumer studies 47 (2023) 1, pp. 317-333
Persistent link: https://www.econbiz.de/10014248867
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Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha; Grunert, Klaus G. - In: International journal of consumer studies 46 (2022) 1, pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
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Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
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Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.; Ravi Kumar, V. V.; Mahadevan, Kala - In: International journal of consumer studies 48 (2024) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
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A digital cohort analysis of consumers' mobile banking app experience
Sharma, Neeru - In: International journal of consumer studies 48 (2024) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10014465708
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The interplay of app characteristics and smartphone addiction in mobile shopping behaviour
Prodanova, Jana; Chopdar, Prasanta Kr. - In: International journal of consumer studies 48 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014465717