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Value cocreation in livestreaming and its effect on consumer-simulated experience and continued use intention
Chou, Cindy Yunhsin; Chen, Ja-Shen; Lin, Shao-Kai - In: International journal of consumer studies 46 (2022) 6, pp. 2183-2199
Persistent link: https://www.econbiz.de/10013412129
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Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander; Phua, Joe - In: International journal of consumer studies 46 (2022) 3, pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
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EWOM processing from receiver perspective : conceptualising the relationships
Le, Tri D.; Robinson, Linda J.; Dobele, Angela R. - In: International journal of consumer studies 47 (2023) 1, pp. 434-450
Persistent link: https://www.econbiz.de/10014248882
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The effect of utilitarian and hedonic motivations on mobile shopping outcomes : a cross-cultural analysis
Hu, Lala; Filieri, Raffaele; Acikgoz, Fulya; Zollo, Lamberto - In: International journal of consumer studies 47 (2023) 2, pp. 751-766
Persistent link: https://www.econbiz.de/10014250616
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The relationship between electronic word of mouth and brand : a systematic review and future research agenda
Maru, Chahat; Tata, Sai Vijay - In: International journal of consumer studies 48 (2024) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10014465990