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International journal of consumer studies
Journal of promotion management : innovations in planning and applied research
17
Journal of retailing and consumer services
8
Journal of business research : JBR
7
International journal of hospitality management
6
Journal of promotion management : JPM
6
Cogent Business & Management
4
Journal of travel and tourism marketing
4
ERSA conference papers
3
International Journal of Tourism Research
3
Journal for international business and entrepreneurship development
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Managerial challenges and social impacts of virtual and augmented reality
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Psychology & marketing
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The journal of brand management : an international journal
3
World review of entrepreneurship, management and sustainable development
3
Advances in computational intelligence and robotics (ACIR) book series
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
EuroMed Journal of Business
2
International Journal of Retail & Distribution Management
2
International Journal of Wine Business Research
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
2
Journal of Product & Brand Management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Online Information Review
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Premier reference source
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Qualitative market research : an international journal
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Regional helix ecosystems and sustainable growth : the interaction of innovation, entrepreneurship and technology transfer
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The journal of product & brand management
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53rd Congress of the European Regional Science Association: "Regional Integration: Europe, the Mediterranean and the World Economy", 27-31 August 2013, Palermo, Italy
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54th Congress of the European Regional Science Association: "Regional development & globalisation: Best practices", 26-29 August 2014, St. Petersburg, Russia
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Administrative Sciences
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Administrative Sciences : open access journal
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Baltic Journal of Management
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Baltic journal of management
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Benchmarking: An International Journal
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Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
2
Theory generation from literature reviews : a methodological guidance
Tsiotsou, Rodoula H.
;
Koles, Bernadett
;
Paul, Justin
; …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1505-1516
Persistent link: https://www.econbiz.de/10013411934
Saved in:
3
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
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