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~isPartOf:"International journal of consumer studies"
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A review of measuring brand eq...
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Consumer behaviour
761
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761
Environmental consciousness
63
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Van der Merwe, Daleen
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Xu, Yingjiao
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International Consumer Sciences Research Conference <5, 2011, Bonn>
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International journal of consumer studies
Journal of business research : JBR
2,367
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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Economics letters
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International journal of production economics
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Marketing letters : a journal of research in marketing
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International journal of industrial organization
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ECONIS (ZBW)
775
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1
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775
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1
The role of nostalgic
brand
positioning in capturing
brand
equity : theoretical extension and analysis
Gilal, Rukhsana Gul
;
Gilal, Naeem Gul
;
Gilal, Faheem Gul
; …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
Saved in:
2
Measuring consumer-based
brand
equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
3
Masstige scale : an alternative to measure
brand
equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
Antecedents and consequences of
brand
attachment : a literature review and research agenda
Hemsley-Brown, Jane
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Saved in:
5
Consumers' preferences for private and national
brand
food products
Wyma, Louise
;
Van der Merwe, Daleen
;
Bosman, Magdalena J. C.
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
Saved in:
6
What's in a name? : the effect of a
brand
name on consumers' evaluation of fresh milk
Joubert, Johan P. R.
;
Poalses, Jacolize
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 425-431
Persistent link: https://www.econbiz.de/10009573848
Saved in:
7
Relationships among consumer vanity, gender,
brand
sensitivity,
brand
consciousness and private self-consciousness
Workman, Jane E.
;
Lee, Seung-hee
- In:
International journal of consumer studies
37
(
2013
)
2
,
pp. 206-213
Persistent link: https://www.econbiz.de/10009723223
Saved in:
8
Effects of co-creation claim on consumer
brand
perceptions and behavioural intentions
Van Dijk, Joyce
;
Antonides, Gerrit
;
Schillewaert, Niels
- In:
International journal of consumer studies
38
(
2014
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
Saved in:
9
Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
Saved in:
10
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
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