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~isPartOf:"International journal of consumer studies"
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Consumer behaviour
761
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761
Food
64
Lebensmittel
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Environmental consciousness
63
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63
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53
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50
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Van der Merwe, Daleen
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Sirieix, Lucie
7
Stamminger, Rainer
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6
Wahlen, Stefan
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Berg, Lisbet
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Brennan, Carol
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Lyon, Phil
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Paul, Justin
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Workman, Jane E.
4
Xu, Yingjiao
4
Aitken, Robert
3
Annunziata, Azzurra
3
Bartels, Jos
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Bernard, John C.
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Bosman, Magdalena J. C.
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Culiberg, Barbara
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D'Souza, Clare M.
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Ellis, Susanna
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Goldsmith, Elizabeth B.
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Herter, Márcia Maurer
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Horst, Hilje van der
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Hörnell, Agneta
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Jacobs, Bertha
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Keller, Margit
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Kim, Soyoung
3
Kraus, Artur
3
Laamanen, Mikko
3
Lee, Ha Kyung
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Lee, Hyun-hwa
3
Lee, Seung-hee
3
Lindblom, Cecilia
3
Loureiro, Sandra Maria Correia
3
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International Consumer Sciences Research Conference <5, 2011, Bonn>
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International journal of consumer studies
Journal of business research : JBR
2,724
Journal of retailing and consumer services
2,118
SpringerLink / Bücher
976
International journal of hospitality management
887
Psychology & marketing
752
Industrial marketing management : the international journal for industrial and high-tech firms
734
The journal of brand management : an international journal
688
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
NBER working paper series
566
European journal of marketing : EJM
535
The journal of product & brand management
509
Journal of marketing management : MM
501
Working paper / National Bureau of Economic Research, Inc.
488
Asia Pacific journal of marketing and logistics
485
Journal of strategic marketing
481
Journal of the Academy of Marketing Science
470
Cogent business & management
461
Journal of marketing
453
Tourism management : research, policies, practice
451
Journal of travel and tourism marketing
436
Journal of marketing research : JMR
433
Vietnam's socio-economic development : a social science review
431
NBER Working Paper
427
Management science : journal of the Institute for Operations Research and the Management Sciences
425
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
408
Journal of marketing communications
401
Marketing intelligence & planning
398
The journal of services marketing
384
Journal of Asian finance, economics and business : JAFEB
379
Journal of retailing
373
Marketing letters : a journal of research in marketing
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
363
The service industries journal
361
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
352
International journal of contemporary hospitality management
345
Journal of international consumer marketing
339
International journal of retail & distribution management
336
Journal of business ethics : JOBE
330
Journal of fashion marketing and management
329
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ECONIS (ZBW)
779
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1
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Saved in:
2
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
3
A cross-national validation of a new retail customer equity model
Yoon, Sungjoon
;
Oh, Jong-Chul
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 652-664
Persistent link: https://www.econbiz.de/10011640304
Saved in:
4
Brand relationships in wireless mobile environments : the mediating role of apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1335-1350
Persistent link: https://www.econbiz.de/10014325968
Saved in:
5
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
6
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
7
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
8
The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul
;
Gilal, Naeem Gul
;
Gilal, Faheem Gul
; …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
Saved in:
9
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
10
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
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