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Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander; Phua, Joe - In: International journal of consumer studies 46 (2022) 3, pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
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Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh; Malhotra, Naresh K.; Maity, Moutusy - In: International journal of consumer studies 46 (2022) 4, pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
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The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha; Pandey, Vidushi - In: International journal of consumer studies 48 (2024) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
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Understanding digital consumer : a review, synthesis, and future research agenda
Güngör, Ayşegül Sağkaya; Çadırcı, Tuğçe Ozansoy - In: International journal of consumer studies 46 (2022) 5, pp. 1829-1858
Persistent link: https://www.econbiz.de/10013411985
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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Response to advertising on online social networks : the role of social capital
Pinho, José Carlos; Soares, Ana Maria - In: International journal of consumer studies 39 (2015) 3, pp. 239-248
Persistent link: https://www.econbiz.de/10011380547
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Emojis to conversion on social media
Mladenović, Dušan; Koštiál, Kamil; Ljepava, Nikolina; … - In: International journal of consumer studies 47 (2023) 3, pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
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Exploring and explaining older consumers' behaviour in the boom of social media
Hien Thu Bui - In: International journal of consumer studies 46 (2022) 2, pp. 601-620
Persistent link: https://www.econbiz.de/10013162333
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A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud; Zihagh, Fereshteh - In: International journal of consumer studies 46 (2022) 5, pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
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Digital consumer engagement in a social network : a literature review applying TCCM framework
Saikia, Winee; Bhattacharjee, Abhigyan - In: International journal of consumer studies 48 (2024) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10014465615