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Navigational behaviour and sponsored search advertising
Brooks, Nico; Magun, Harrison - In: International journal of electronic business 6 (2008) 2, pp. 132-148
Persistent link: https://www.econbiz.de/10003717239
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Customer perceptions and sustained usage of recommender systems
Shen, Anyuan; Ball, A. Dwayne - In: International journal of electronic business 7 (2009) 6, pp. 642-663
Persistent link: https://www.econbiz.de/10003916911
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Implementing a hybrid dialogue strategy for speec-enabled mobile commerce
Fan, Yandong - In: International journal of electronic business 7 (2009) 2, pp. 170-189
Persistent link: https://www.econbiz.de/10003857561
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Sponsored search: an overview of the concept, history, and technology
Jansen, Bernard J.; Mullen, Tracy - In: International journal of electronic business 6 (2008) 2, pp. 114-131
Persistent link: https://www.econbiz.de/10003717227
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Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level
Turnbull, Don; Bright, Laura F. - In: International journal of electronic business 6 (2008) 2, pp. 149-171
Persistent link: https://www.econbiz.de/10003717313
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Equilibrium analysis of dynamic bidding in sponsored search auctions
Vorobeychik, Yevgeniy; Reeves, Daniel M. - In: International journal of electronic business 6 (2008) 2, pp. 172-193
Persistent link: https://www.econbiz.de/10003717316
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The impact of privacy concerns on trust, attitude and intention of using a search engine : an empirical analysis
Palanisamy, Ramaraj - In: International journal of electronic business 11 (2014) 3, pp. 274-296
Persistent link: https://www.econbiz.de/10010475725
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Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis
Jiang, Pingjun - In: International journal of electronic business 14 (2018) 3, pp. 273-292
Persistent link: https://www.econbiz.de/10011989711
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Analysing clickstream data : do paid and organic search affect each other?
Bremer, Vincent; Funk, Burkhardt - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 205-215
Persistent link: https://www.econbiz.de/10011777650
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Examining the effects of self-efficacy, computerised sources and perceived source credibility in decisions to take online advice
Poston, Robin S.; Akbulut, Asli Yagmur; Looney, Clayton … - In: International journal of electronic business 7 (2009) 4, pp. 321-347
Persistent link: https://www.econbiz.de/10003886102